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Super Bowl Ads Spike Web Traffic; GoDaddy.com Leads Way

Authored by Mark Hefflinger on February 10, 2006 - 2:53am.
Reston, Va. - Companies that paid millions of dollars for television spots during Sunday's Super Bowl also received a nice bonus on the Internet, according to new statistics from comScore Networks. GoDaddy.com, which ran an ad ending in a near "wardrobe malfunction" with the tagline "More at GoDaddy.com," saw the number of unique visitors to its site surge more than 1500% on Sunday compared with the average of the four previous Sundays. Traffic to Budweiser.com increased more than 500%, while Pepsi's ads with P. Diddy and Jackie Chan drove its web traffic up nearly 300%. Other big winners included Cadillac, Nationwide, Anheuser-Busch, Ford and Pizza Hut.
tags: Traffic | GoDaddy.com | Spike | Web | Leads Way |