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LeeAnn Prescott

Google Blog Search Surpasses Technorati, Attracts a Younger Audience

Authored by Hitwise on December 28, 2006 - 11:24pm.
The following is a blog post from LeeAnn Prescott at Hitwise: When Google Blog Search launched last year, I wondered if it would surpass the the recognized "authority" in blog search engines, Technorati, in market share of visits. This week Hitwise data show that the market share of visits to Google Blog Search indeed surpassed visits to Technorati for the week ending 12/23/06.
tags: Internet | Metrics | Search | Google | Technorati | HitWise | LeeAnn Prescott |

Zune vs iPod - The Story in the Data

Authored by Hitwise on December 15, 2006 - 8:54am.
The following is a blog entry from LeeAnn Prescott from Hitwise: Since the launch of the Zune less than a month ago, I've been curious to see how Microsoft's new mp3 player compares against the iPod. A chart of search volume for 'ipod' and 'zune' shows that the share of searches for 'ipod' was 3X greater than the share of searches for 'zune' for the week ending 12/9/06. Not bad for a product that's only been on shelves for three weeks.
tags: Music | iPod | Apple | CE | Microsoft | PMP | HitWise | Zune | LeeAnn Prescott |

Britney Spears Pics Cause Celebrity Blog Sites to Skyrocket

Authored by Hitwise on December 6, 2006 - 8:50am.
The following is a blog entry from LeeAnn Prescott at Hitwise: Last week Britney Spears made headlines with some unfortunate paparazzi photographs, and Internet users flocked online to search for the pictures: the share of searches for 'britney spears' increased by 930% for the week ending 12/2/06 vs. the previous week (week ending 11/25/06) and she ranked as the #5 search term out of the 1.3 million search terms Hitwise captured last week.
tags: Internet | Marketing | Metrics | Britney Spears | HitWise | Trends | LeeAnn Prescott |

Google Checkout Update - Visits up 158% Last Week

Authored by Jay Baage on November 28, 2006 - 8:55am.
The following is a blog entry from LeeAnn Prescott at Hitwise: Here's a quick update on Google Checkout, which I posted about last week. The market share of visits to Google Checkout was up 158% for the week ending 11/25/06 versus the week ending 11/18/06. ToysRus, which is showing the $10 off $30 purchase offer on the home page, was the leading site sending traffic to Google Checkout, accounting for 24% of its upstream visits for the week ending 11/25/06. Google is making a huge effort to sign up users during the busiest online shopping period of the year, and the $10 off $30 purchase appears to be working. While it still has a long way to go to catch Paypal in terms of visits, Paypal's lead was cut in half in just one week: last week I reported that Paypal's market share was 96X Google Checkout for the week ending 11/18/06 - this week Paypal was 38X Google Checkout in terms of market share.
tags: Internet | Payments | Metrics | Commerce | Retail | Shopping | HitWise | Google Checkout | LeeAnn Prescott |