Like.com
It takes guts to willingly join a market as crowded as the online shopping space, which Riya's offspring Like.com did at the beginning of November. Online shopping has exploded in 2006. According to Patti Freeman Evans, an analyst with JupiterResearch, online sales will reach $100 billion dollars this year for the first time, and will constitute 6% of total merchandise sales this holiday season. Riya co-founder and CEO Munjal Shah said he loves crowded spaces. "That's where the money is. That's why they're crowded."
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