Linden Lab

"Second Life" Parent Linden Lab Sued by Virtual Sex Items Maker

Authored by Mark Hefflinger on September 18, 2009 - 11:07am.
San Francisco - Linden Lab, operators of the "Second Life" virtual world, have been sued in federal court by a maker of adult-themed virtual items for copyright and trademark infringement, Wired.com reported.

Second Life Adds Real-World Trademark Law to Virtual World

Authored by Mark Hefflinger on August 12, 2009 - 8:25pm.
San Francisco - As real-world brands vie for a piece of its $450 million market for virtual goods, Linden Lab, the company that operates the "Second Life" online virtual world, has instituted new rules that prohibit the sale of counterfeit virtual items. "The goal of these guidelines is to provide clear guidance on listing practices that are not allowed because they can be misleading for shoppers and can lead to infringement of brand owners' intellectual property," wrote Pink Linden, Second Life's head of marketplaces.

"Second Life" Plans Separate 'Virtual Continent' for Adult Content

Authored by Mark Hefflinger on April 22, 2009 - 12:46pm.
San Francisco - Linden Lab plans later this year to introduce a separate "continent" within its virtual world, "Second Life," earmarked for adult content and adult-themed activities, CNET News.com reported. The site is already limited to those over the age of 18, but the new adult area will feature stricter age verification via credit card information, or Linden Labs' own filtering system.

TASER Sues Over Virtual Stun Guns in "Second Life"

Authored by Mark Hefflinger on April 21, 2009 - 1:42pm.
Los Angeles - The makers of the TASER line of stun guns have filed a trademark infringement lawsuit against Linden Lab, operators of the virtual world "Second Life," over the sale of virtual stun guns, GamePolitics reported. The suit also alleges damage to the TASER brand from association with virtual item sellers that also trade in virtual explicit images and virtual drugs.

Worlds.com to Sue Activision if Virtual World Patent Upheld

Authored by Mark Hefflinger on March 12, 2009 - 9:58am.
New York - Worlds.com, a developer of virtual worlds and holder of various patents on related technologies, said it plans to filed patent claims against "World of Warcraft" publisher Activision Blizzard (NASD: ATVI) and "Second Life" creator Linden Labs, should it succeed in a current case against NCsoft, Silicon Alley Insider reported.

Linden Lab Acquires Two Virtual Goods Marketplaces

Authored by Mark Hefflinger on January 21, 2009 - 8:37am.

San Francisco - Linden Lab, developer of the "Second Life" virtual world, announced on Wednesday that it has acquired two Web-based marketplaces for virtual goods, Xstreet SL and OnRez.

Linden Lab, IBM "Teleport" Avatars Between Virtual Worlds

Authored by Mark Hefflinger on July 8, 2008 - 11:46am.

New York - Linden Lab, creators of the "Second Life" virtual world, and IBM (NYSE: IBM) announced on Tuesday a successful test of virtual world interoperability, during which avatars were "teleported" between the Second Life Preview Grid and an OpenSim virtual world server. An open standard for interoperability would allow users to cross freely from one world to another in a seamless transfer, just as they can go from one website to another on the Internet today, the companies said.

Vollee Launches Mobile Version of "Second Life"

Authored by Mark Hefflinger on June 3, 2008 - 12:40pm.

Redwood City, Calif. - Vollee, a service that offers PC applications on mobile devices by streaming them over 3G networks, on Tuesday announced the beta release of its mobile application for Linden Lab's "Second Life" virtual world. The application allows anyone with a qualified 3G or Wi-Fi handset to login to the virtual world using their existing Second Life accounts.

Linden Lab Names Mark Kingdon as New CEO

Authored by Mark Hefflinger on April 23, 2008 - 11:13am.

San Francisco - Linden Lab, the developer of 3D virtual world Second Life, has named Mark Kingdon as its new CEO, replacing company founder Philip Rosedale, who will remain chairman. Since 2001, Kingdon has served as the CEO of Organic Inc., a digital communications agency. Prior to that, he had been a partner with the consulting division of PricewaterhouseCoopers. "Our search for the leader of Linden Lab demanded both tremendous business skills and a deep understanding and passion for Second Life and where it is going," said Rosedale. Kingdon will officially assume the role on May 15.

IBM, Linden Lab to Offer Custom Virtual Worlds for Businesses

Authored by Mark Hefflinger on April 3, 2008 - 11:36am.

New York - IBM (NYSE: IBM) and Linden Lab, creator of the "Second Life" online virtual world, announced on Thursday that they will collaborate on the development of "enterprise solutions for security-rich, custom virtual world creation and collaboration" on the Second Life Grid platform. The platform allows organizations to create a public or private virtual environment using Linden Lab's 3D online virtual world technology.

Report: Linden Lab CEO Rosedale plans to step down

Authored by Jay Baage on March 14, 2008 - 11:00am.

San Francisco - Linden Lab, maker of the online virtual world Second Life, is looking for someone to fill founder and chief executive Philip Rosedale’s shoes as he will step down, according to Reuters.

Vollee to Offer Mobile Version of "Second Life" for 3G Phones

Authored by Mark Hefflinger on February 19, 2008 - 1:23pm.

San Francisco - Vollee, the developer of an application that can stream console-quality video games to 3G mobile phones, announced on Tuesday that it has partnered with Linden Lab to offer a mobile version of its Second Life 3D virtual world. Beta trials for the Second Life Grid platform are now open for pre-registration, and are expected to commence in May. Vollee's other publisher partners include Activision and Codemasters.

Linden Lab Adds Optional ID Verification to "Second Life"

Authored by Mark Hefflinger on August 29, 2007 - 4:05pm.

San Francisco - Linden Lab, which operates the "Second Life" virtual world, has implemented a new, voluntary identity verification system on the service. "With the option to verify aspects of their real life identity, such as age and name, Second Life Residents can begin to build trust and safety systems inside the virtual world and their virtual community." Robin Harper, vice president of marketing and community development for Second Life, told Wired.com. In addition to establishing trust between users, the company said the age verification can help virtual land owners and content publishers to screen minors from inappropriate material.

Linden Lab Bans Online Gambling in "Second Life" Virtual World

Authored by dmw on July 26, 2007 - 4:03pm.

San Francisco - Linden Lab's online virtual world "Second Life" announced that it has banned its residents from participating in any forms of online gambling, several months after saying it would no longer accept any classified ads or event listings related to "simulated casino" activity.

Report: Second Life owner Linden Lab Raises New Money, Gets $750 Million Valuation

Authored by Jay Baage on June 6, 2007 - 9:35am.
Linden Lab, owners of 3D virtual world Second Life, is rumored to have closed another financing round. A source tells Valleywag that the amount raised wasn't huge, but the valuation number being quoted for Linden Lab is now $750m. I don't know how reliable thee rumors are, but with the buzz surrounding Second Life in particular and virtual worlds in general, it's not a surprise that investors want to ride that wave. An indication that Linden Lab is not worried about its finances right now is that they have 68 open positions on its website (and the company just hosted a recruiting party on the evening of May 30 in Boston.)

"Second Life" to Charge for Right to Customize Avatar Names

Authored by Mark Hefflinger on April 4, 2007 - 3:38pm.

San Francisco - Linden Lab plans to offer inhabitants of its "Second Life" virtual world the ability to purchase customized first and last names for their avatars, charging a $100 fee for set up and $50 annually thereafter, the Associated Press reported. Users currently can choose any first name but are limited to a selection of fictitious surnames; a select group of high-profile members, such as presidential hopeful John Edwards, have been allowed to use their actual last names. "Second Life" spokesman Alex Yenni told AP the company plans to begin offering the feature by the end of the year.

FBI Looking at Online Casinos in "Second Life" Virtual World

Authored by Mark Hefflinger on April 4, 2007 - 11:01am.

New York - The FBI has visited casinos within the virtual world "Second Life," but authorities have not yet clarified whether the online gambling for virtual currency runs afoul of the U.S. ban on Internet gambling, Reuters reported.

Survey: 70% of of Users Disappointed With Marketing Efforts in Second Life

Authored by Jay Baage on March 27, 2007 - 2:07pm.
More than 70% of Second Life users say they are disappointed with the marketing that goes on in SL, according to a new survey by Komjuniti, a Hamburg, Germany, research firm. Second Lifers see a lot of the companies as simply opportunistic and not really interested in developing a long-term presence in Second Life that benefits its inhabitants. Komjuniti further gives a blow to SL by stating that marketing in World of Warcraft is more effective.

Linden Lab Taps Vivox to Add Voice Feature to Second Life

Authored by Mark Hefflinger on February 27, 2007 - 12:31pm.

Framingham, Mass. - Vivox, a developer of integrated voice services for virtual worlds and online games, announced on Tuesday that it will provide Linden Lab with integrated voice communication for its Second Life virtual world.

The Future of Social Networking According to Second Life and Habbo Hotel

Authored by Jay Baage on December 21, 2006 - 11:36am.
Social networking has been one of the hottest areas of interest since Web 2.0 took off as a concept and media buzzword. In one of the most high profile media deals of 2005, Rupert Murdoch’s News Corporation bought MySpace for $580 million, a staggering amount at the time. This year, viral video has become the latest hot category with the defining Internet deal of 2006 being the sale of YouTube to Google for $1.76 billion, when the startup was less than 2-years old. So what is ahead in social networking in 2007? One of the hottest areas will most certainly be Virtual Worlds and Massively Multiplayer Online Games (MMOGs or MMOs).