Location-Based

"Beaconvertising" and New Social Media Phones

Authored by Rohit Bhargava on January 30, 2007 - 12:09pm.

This post is not about the iPhone. You might have heard that many people believe the latest innovation from Apple will not only revolutionize the mobile phone industry, but maybe even the future of mobile marketing. Whether it does or doesn't, in the short term, it's easy to forget that ideas for innovation may come from elsewhere. The Helio from Samsung is one of those kinds of products. The interface and look of the phone is not necessarily unique. Yet built into the phone are a range of smart features, from integrated support for MySpace Mobile, to full screen landscape video viewing. The feature that I found most interesting, however, was the built in GPS.