San Francisco - Loomia, a provider of personal recommendation technology and the "SeenThis?" application on Facebook, announced on Wednesday that it has closed a $5 million first round of funding, led by Asset Management Company.

San Francisco - Loomia announced on Wednesday the launch of SeenThis?, an application that lets social network members see what their friends and group affiliations are reading and viewing on the sites of Loomia launch partners The Wall Street Journal (NYSE: NWS), NBC Universal (NYSE: GE) and CNET Networks (NASD: CNET). The application will allow Facebook members, for instance, to see which WSJ.com articles or streaming NBC TV episodes are currently popular among their Facebook friends, as well as among members of the various groups they belong to on Facebook, such as their university's.