Luxury
Voce, self-proscribed “the world’s first premium wireless service,” arrives with a question mark: What, exactly, will the service do that I can’t find elsewhere? At first glance the answer lacks detail. “(Voce) combines outstanding coverage and advanced mobile devices with an unprecedented level of personalized attention and care,” says the company’s “About Us” page. That’s a big claim for an industry that constantly updates its products and offers plenty of “luxurious” alternatives (see: Apple’s iPhone, due in June).
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