Macworld Expo

Apple to Exit Macworld Expo; No Steve Jobs Keynote This Year

Authored by Mark Hefflinger on December 17, 2008 - 9:46am.

Cupertino, Calif. - Apple (NASD: AAPL) announced yesterday that this year will be the last it exhibits at Macworld Expo, the annual trade show that has become the event where CEO Steve Jobs unveils the company's latest creations. The company further threw water on January's event by announcing that Jobs will not deliver his traditional Macworld keynote address. "Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers," the company said in a statement.