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March Madness

CBS Sports Offers $4.99 Live Video March Madness iPhone App

Authored by Mark Hefflinger on March 12, 2009 - 12:43pm.
Ft. Lauderdale, Fla. - CBSSports.com (NYSE: CBS) on Thursday announced the release of an application for Apple's (NASD: AAPL) iPhone and iPod touch that will offer live streaming video and audio of the 2009 NCAA Men's Basketball Championship. The $4.99 application was developed by CBS Sports Mobile in collaboration with MobiTV, and will provide live streaming over a Wi-Fi connection.

tags: Mobile | Sports | TV | Apple | NCAA | CBS | March Madness | iPhone |

Report: Millions Flock to College Basketball Sites For March Madness

Authored by Mark Hefflinger on March 21, 2006 - 6:18am.
Reston, Va. - College basketball fans flocked to the Internet in droves last week to view scores, brackets and, for the first time, live streaming game broadcasts, according to new statistics released by market research firm comScore Media Metrix. On Thursday, nearly 8 million visitors -- or more than 7 percent of the total U.S. Internet population -- accessed NCAA men's basketball content through the most popular sites, including
tags: Reports | Websites | College Basketball | March Madness |

CBS to Sell Condensed March Madness Basketball Games on iTunes

Authored by Mark Hefflinger on March 15, 2006 - 10:18am.
New York - CBS Sports announced that it will sell condensed versions of all 63 games from the 2006 NCAA Division I Basketball Championship on Apple's iTunes Store on the day after they are played. Game downloads will be available for $1.99, while a "Season Pass" will include every game of the tournament for $19.99. CBS will also offer full-length versions of this year's semifinals and championship, as well as compilations of "buzzer beaters," upsets and memorable championship games from past NCAA tournaments for download on iTunes. CBS Sports and recent acquisition CSTV will jointly produce the condensed game broadcasts, while Thought Equity will produce the compilation segments. CBS is additionally offering free live webcasts of every game from the tournament on its own website.
tags: iTunes | CBS | March Madness | Basketball Games |

"March Madness" Drives Fans to Sports Web Sites

Authored by Mark Hefflinger on March 19, 2004 - 4:55am.
Washington, D.C. -- Buoyed by the heightened anticipation of "March Madness" -- the nickname for the annual NCAA Men's Basketball Tournament -- Internet sports sites showed large increases in traffic for the week ending Sunday, according to statistics from Nielsen//NetRatings, a provider of Internet audience measurement services. The category of sites drew 20 million unique visitors from home for the week, up 14% from the previous week. Locally, traffic to AOL Sports jumped 69% to 2.1 million unique visitors, while traffic to USAToday.com Sports surged 33% to 660,000 visitors. Other sites showing sharp rises included Sportsline (up 56%), Fox Sports (up 38%) and ESPN and Yahoo Sports (both up 16%). Marc Ryan, the senior director of analysis at Nielsen//NetRatings said that online tournament brackets, real-time game results and timely commentary make the web a strong attraction for March Madness fans.
tags: Sports | March Madness | Web Sites |