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MySpace, Mark Burnett Team on Multiplatform Political Reality Show

Authored by Mark Hefflinger on April 25, 2007 - 3:02pm.

Los Angeles - News Corp.'s MySpace online social network announced on Wednesday that it has partnered with reality TV show producer Mark Burnett ("Survivor," "The Apprentice") on a multiplatform political reality show.

tags: Video | Social Networking | TV | MySpace | Mark Burnett | News Corp. | Politics |

AOL Announces Slate of Five New Online Shows

Authored by Mark Hefflinger on April 17, 2007 - 12:08pm.

Dulles, Va. - As part of a major strategy push toward online video, AOL on Tuesday announced five new Web-based programs that it will produce in partnership with production companies such as Mark Burnett, DreamWorks Animation and Telepictures.

tags: Video | TV | AOL | Mark Burnett | Telepictures | DreamWorks Animation |

Coincidence? Or is AOL Really Just Digging for Publicity?

Authored by robert on August 16, 2006 - 2:08am.
AOL Gold RushWhile doing my usual rounds of aggregating top stories in digital media from around the web this morning, I was struck by the odd, but obvious, tie-in between these two stories: 1) AOL Prepares to Dig for Gold – Literally; and 2) Big Brands to Sponsor Mark Burnett & AOL’s New Gold Rush Reality Show. 
tags: Games | Internet | Video | Law | TV | AOL | Portals | Mark Burnett | Spam | Reality Shows |

Mark Burnett, Emilio Estefan Partner on Multimedia Joint Venture

Authored by Mark Hefflinger on August 9, 2006 - 1:07pm.
Los Angeles - Reality TV producer Mark Burnett ("Survivor," "The Apprentice") announced on Wednesday that he has formed a joint venture with music producer Emilio Estefan, to develop multimedia entertainment for the Hispanic community that will be distributed on the Internet, mobile devices and network broadcast.
tags: Internet | Video | Music | Fitness | Hispanic | Joint Ventures | Mark Burnett | Emilio Estefan |

DreamWorks, Mark Burnett, AOL Partner on Online Game

Authored by Mark Hefflinger on August 1, 2006 - 5:03pm.
Glendale, Calif. - DreamWorks Animation and Aardman Features announced on Tuesday that they have partnered with Mark Burnett Productions and AOL to create an online game featuring custom animation integration from DreamWorks' upcoming animated feature, "Flushed Away."
tags: Games | Internet | Video | AOL | Online Games | DreamWorks | Animation | Mark Burnett | Flushed Away |

Entertainment Tonight's Mark Steines Signed to Host AOL "Gold Rush"

Authored by Mark Hefflinger on July 31, 2006 - 12:18pm.
Los Angeles - AOL announced on Monday that it has signed a deal with Entertainment Tonight co-anchor Mark Steines to host "Gold Rush," an online interactive reality series created by Mark Burnett Productions and AOL. Launching in September, the seven-week game will challenge players to solve clues online, on CBS and in magazines to find over $2 million in gold hidden across the U.S.
tags: Games | Video | TV | AOL | CBS | Mark Burnett | Reality TV | Signings | Mark Steines | Gold Rush |

MSN to Produce Exclusive Online Content for Mark Burnett/CBS' "Rock Star"

Authored by dmw on April 5, 2006 - 12:57pm.
Redmond, Wash. - Microsoft's MSN said on Wednesday that it has once again partnered with Mark Burnett Productions to provide exclusive online programming for the CBS reality series "Rock Star". MSN will produce weekly behind-the-scenes episodes containing all-original footage, in addition to offering CBS clips. The second season of the show will audition a singer for a new band, Supernova, to record an album alongside all-star bandmates Tommy Lee, Jason Newsted and Gilby Clarke.
tags: Deals | Internet | Video | Video Deals | TV | MSN | Portals | Rock Star | Mark Burnett |

AOL to Host Web-Exclusive Mark Burnett Reality Series

Authored by Mark Hefflinger on January 30, 2006 - 7:47am.
New York - America Online announced on Monday that it has signed a deal with Mark Burnett Productions, creators of "Survivor" and "The Apprentice," to produce a reality treasure hunt series that will air exclusively on its AOL.com website. Clues to the treasure in "Gold Rush!" will be placed throughout the AOL network, on websites including AOL.com, AIM.com, Moviefone.com and MapQuest.com, while the series will track the real-world challengers. "The world is changing and the Internet is about to become the next broadcast network," said Burnett. "With the volume of people able to watch content on their computers between 9am to 5pm, it could very well become the new primetime." AOL did not provide a launch date for the Web series.
tags: AOL | Mark Burnett | Web-Exclusive |