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DoubleClick Buys Search-Based Marketer Performics for $58 Million

Authored by Mark Hefflinger on May 17, 2004 - 1:50am.
New York -- DoubleClick, a provider of online advertising services, announced on Monday that it has acquired Performics, a provider of search engine marketing services, for $58 million in cash. Chicago-based Performics provides technology and support to clients to automate their paid placement, paid inclusion and comparison shopping listings across multiple search providers. New York-based DoubleClick said its foray into the lucrative search engine marketing field will enable its advertiser customers to measure the performance of their traditional online ad campaigns alongside their search engine-based marketing efforts.
tags: DoubleClick | Search-Base | Marketer | Performics |