MarketingAnalysis: Coldplay Compared to NIN and RadioheadAuthored by Heather Hopkins on May 9, 2008 - 5:55am.
OSG: The Secret Metric For Measurement Every Marketer WantsAuthored by Rohit Bhargava on May 5, 2008 - 7:12am.
Universal Music Taps Gotuit for Personalized Music OfferingsAuthored by Mark Hefflinger on May 5, 2008 - 12:03pm.
Woburn, Mass. - Universal Music Group announced on Monday that it has signed a broad license agreement with Gotuit, a provider of metadata technologies. Financial terms of the agreement were not disclosed. Under the license, Universal said it will develop a variety of new personalized music offerings that will be available over satellite radio, HD radios and the Internet. Nine Inch Nails Offer Another Free MP3 Album: "The Slip"Authored by Mark Hefflinger on May 5, 2008 - 9:33am.
Mark Cuban: Will The Ala Carting of Video on the Net Lead to Disaster?Authored by Mark Cuban on May 5, 2008 - 6:17am.
Craig Moffett of Bernstein Research wrote an amazing report entitled
And Now for the News...The Emperor Has No Clothes". If you can get a
copy, read it. Starting with the disappointing but expected news that
journalism is no longer a service consumers desire to pay for, he moves
on to the problems facing Internet video. He does a far better job than
I ever did explaining the failings of Internet video and the
expectation of free content. This is the report I wish I had blogged.
ABC.com To Experiment With More Ads Per TV StreamAuthored by Jay Baage on May 2, 2008 - 6:34am.
New York – Viewers of video at ABC.com might soon be seeing two advertisements, one after the other, within each video break. "It would be premature for us to say people only want one ad," said Albert Cheng, executive vp digital media at Disney-ABC Television Group (NYSE: DIS), to the Hollywood Reporter. "It's a likely sort of thinking, but we want to push it a little bit to see how it would go."
A Hole in the Apple?Authored by Paul Sweeting on May 2, 2008 - 5:37am.
If further proof were needed that Apple's much-ballyhooed deal with the
major studios to start selling movies through iTunes on the same day
they become available on DVD is somewhat-less than a game-changer, the Wall Street Journal is reporting this morning that Apple is taking a haircut on every movie it sells. Citing a "person familiar with the matter," the Journal said the studios are getting a wholesale price close to $16 for the movies Apple plans to sell for $14.99.
Web Messaging Firm Meebo Raises $25 MillionAuthored by Mark Hefflinger on May 1, 2008 - 8:10am.
Mountain View, Calif. - Confirming earlier reports, Web-based messaging and chat service Meebo announced on Thursday that it has raised $25 million in new financing, led by JAFCO Ventures. tags: Deals | VC | Marketing | Social Networking | Music | Meebo | Draper Fisher Jurvetson | Sequoia Capital | JAFCO Ventures | Time Warner Investments | KTB Ventures |
Playboy Debuts YouTube Casting Channel, Audience NetworkAuthored by Mark Hefflinger on April 30, 2008 - 12:49pm.
New York - Playboy Enterprises (NYSE: PLA) on Wednesday announced a number of new digital initiatives, including a new YouTube channel that will host video submissions for prospective new models, and the creation of a Playboy Audience Network of video sites through which it will distribute content. Along with YouTube, Break, Veoh, Howcast and Metacafe will host video highlights such as the "Playboy Radio Minute," with content from its show on Sirius; and a video blog featuring one of the star's of E!'s "The Girl Next Door." The company said it also partnered with Mixercast to develop ad-supported content and contest widgets. Free Coldplay Single Downloaded 600K Times in 24 HoursAuthored by Mark Hefflinger on April 30, 2008 - 12:48pm.
London - Major label EMI said on Tuesday that the new Coldplay single it began offering as a free download for a week as of yesterday has already been downloaded more than 600,000 times, Billboard reports. The DRM-free song will no longer be available as a free download as of May 6. Virgin Mobile, Burger King Team on $1 "Ringtone Value Menu"Authored by Mark Hefflinger on April 30, 2008 - 12:47pm.
Los Angeles - Virgin Mobile USA on Wednesday announced a ringtone promotion with fast food chain Burger King and Warner Music Group (NYSE: WMG), to create a "Virgin Mobile Ringtone Value Menu" that will offer a selection of ringtones for just $1 each. Artists whose songs are included in the promotion include Flo Rida, Mana, Buckcherry, Estelle and War. Eventful to Provide Event Listings for L.A. Times' The GuideAuthored by Mark Hefflinger on April 30, 2008 - 12:44pm.
San Diego - Eventful, a site that aggregates local event listings, said on Wednesday that it will provide a selection of regional events to The Guide, a new resource on live music, book signings, art galleries, restaurants and other activities offered by the Los Angeles Times. San Diego-based Eventful said The Times is among 1,200 companies using its API to create targeted event listing calendars. Google's Priority: Make Some Money Off YouTubeAuthored by Paul Sweeting on April 30, 2008 - 10:50am.
It's a good thing Google makes so much money from its core business of
placing text ads next to search results, because it's still searching
for the special sauce on its other big initiatives. Google CEO Eric
Schmidt told CNBC's Maria Bartiromo in an interview that aired today (transcript)
that the company groping for ways to monetize the enormous traffic and
reach of YouTube (although it has a new, secret plan that will roll out
later this year), and for a working advertising model for social
networks.
tags: Video | Marketing | Advertising | Social Networking | Microsoft | Google | YouTube | CNBC | Business Models |
Analysis: Twitter Gaining Momentum But Still NicheAuthored by Heather Hopkins on April 29, 2008 - 6:28am.
Nine Inch Nails to Sell Personalized Tickets for Best SeatsAuthored by Mark Hefflinger on April 28, 2008 - 12:36pm.
New York - Trent Reznor's Nine Inch Nails announced on Monday that the band has secured very limited allotments of "the guaranteed best possible seats" to every headlining show on the band's upcoming tour, and will make them available for sale via NIN.com. Fans must register under their real names for the tickets, which will come personalized with the purchaser's name that matches a photo ID presented at "designated will calls at separate entrances to be used exclusively by NIN.com pre-sale ticket holders." Weezer Promote New Single on Buzznet Music CommunityAuthored by Mark Hefflinger on April 28, 2008 - 12:33pm.
Los Angeles - Online music community Buzznet, which recently acquired music blogs Stereogum and Idolator, has announced an online promotion for the release of Interscope/Geffen/A&M Records' artists Weezer's new single, "Pork & Beans." The "online food fight" will allow Buzznet users to toss/post pork and beans on one another's profile pages. The band and Buzznet will also make a donation to Conscious Alliance, a non-profit that distributes food and resources to U.S. communities most in need, at the end of the promotion. GTA IV Looks Great, But Is It Worth A Full 10?Authored by Jay Baage on April 28, 2008 - 7:53am.
Weekend Fun: Don't Miss The Battle of the Lip Dub VideosAuthored by Jay Baage on April 25, 2008 - 7:21am.
tags: Video | Marketing | Social Networking | UGC | Connected Ventures | Digg | Revision3 | College Humor | Lip Dub |
Analysis: Is The Future Of Online Advertising Entertainment or Information?Authored by Scott Karp on April 25, 2008 - 6:25am.
Nokia Taps Spike Lee to Direct User-Genrated "Social Film"Authored by Mark Hefflinger on April 24, 2008 - 10:38am.
White Plains, N.Y. - Nokia (NYSE: NOK) on Thursday announced a promotional partnership with filmmaker Spike Lee, who will "direct" a film that utilizes user-submitted camera phone footage and other content. |
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