Breaking Digital Marketing NewsuSocial Lets You Buy Twitter-FollowersAuthored by Jay Baage on July 2, 2009 - 7:57am.
Gannett To Lay Off 1,400, Digital Units SafeAuthored by Jay Baage on July 2, 2009 - 6:47am.
New York - Newspaper publisher Gannett Co. (NYSE: GCI), owner of USA Today and dozens other newspapers, plans to cut 1,400 jobs in the next few weeks, as a result of decreased advertising revenue.
tags: Marketing | Advertising | Newspapers | Layoffs | Gannett | USA Today | PointRoll | ShopLocal | Ripple6 |
Hype Machine Outs Bands it Thinks Manipulated ChartsAuthored by Mark Hefflinger on July 1, 2009 - 9:22am.
Los Angeles
- Hype Machine, an aggregator of music based on coverage and buzz generated on
blogs, has made changes to its chart of popular songs after it found allege
manipulation of some of the placements. The company found that multiple fake
accounts had been created whose only actions were to favorite a single band's
songs, upping their ranking. Hype Machine also went as far as to name the bands
"who (or their managers, promoters, interns, determined fans, there is no
way to ultimately know) we believe have attempted to manipulate the charts on
the Hype Machine."
Simage Gets $1.4 Million for Custom Digital TV in BarsAuthored by Mark Hefflinger on June 30, 2009 - 4:33am.
Chicago - Simage, the operator of a digital ad and
programming network for bars and restaurants, has raised $1.4 million in angel
funding, from investors including Horizon Investment Partners, Victory Records
founder Tony Brummel, and individual angels.
tags: Deals | VC | Video | Marketing | Advertising | TV | Simage | Horizon Investment Partners | Victory Records |
Internet Marketing Firm ClickFuel Lands $2.5 MillionAuthored by Mark Hefflinger on June 26, 2009 - 7:01am.
Boston
- ClickFuel, a provider of Internet marketing services to small and mid-sized
businesses, has raised $2.5 million in its first round of funding, led by Baird
Venture Partners.
EA Merges Bioware, Mythic Studios; Inks Dr. Pepper Promo DealAuthored by Mark Hefflinger on June 25, 2009 - 12:37pm.
Redwood City,
Calif. - Electronic Arts (NASD: ERTS) is
consolidating its Bioware and Mythic game development studios into a single
unit that develops massively multiplayer titles, but both studios will keep
their existing names. Mythic co-founder Mark Jacobs will leave the company; the
new group will be headed by Bioware co-founder Ray Muzyka, while Mythic's other
co-founder, Rob Denton, will be general manager at Mythic. EA on Thursday also announced
a new multimillion-dollar marketing deal with soft drink maker Dr. Pepper.
Under the agreement, special codes found on more than 500 million Dr. Pepper
products will unlock exclusive content and levels on select EA titles,
including The Sims 3.
Report: Yahoo Planning Major RebrandingAuthored by Mark Hefflinger on June 25, 2009 - 8:53am.
Sunnyvale,
Calif. - Looking to reshape its
image, Yahoo (NASD: YHOO) is at work on a major rebranding campaign that may be tied to the
expected launch of its redesigned home page this fall, All Things D reported.
ReverbNation Offers Artists Cash in 'Sponsored Songs' PromotionAuthored by Mark Hefflinger on June 24, 2009 - 12:03pm.
New York
- ReverbNation, a provider of online music marketing services, on Wednesday
announced a new Sponsored Songs program that will provide up to 1,000 artists
the opportunity to earn money when their songs are downloaded by fans. Each
song will incorporate "a small section of branded messaging within the
digital cover art," with the artist paid 50 cents for each qualified
download. The songs will also be "tracked as they are passed from fan to
fan allowing the brand sponsor to capture ongoing value as the music is shared
virally."
The Echo Nest Debuts Fanalytics Music Marketing PlatformAuthored by Mark Hefflinger on June 24, 2009 - 12:01pm.
Somerville,
Mass. - The Echo Nest, the
provider of a "music intelligence" platform, on Wednesday announced
the launch of its Fanalytics platform, which "applies patented Web
crawling, machine learning and semantic Web technology to help artists and
labels better understand, locate and build their online fan base." Initial
customers include Universal's Interscope Records, Warner Music Group's
Independent Label Group, Sony's RCA, and indie distributor The Orchard.
tags: Marketing | Music | Universal Music | The Orchard | Interscope Records | Sony Music | Warner Music Group | The Echo Nest | Fanalytics |
AOL Music Integrates StubHub Ticket MarketplaceAuthored by Mark Hefflinger on June 24, 2009 - 12:00pm.
San Francisco
- StubHub, the secondary ticket marketplace owned by eBay, announced that it has
partnered with Time Warner's (NYSE: TWX) AOL Music, which will integrate its Fan to Fan
marketplace into AOL Music to offer users instant access to tickets. The deal
will enable AOL Music users to buy or sell concert tickets from almost every
page of the site.
The Orchard Teams With Music Intelligence SolutionsAuthored by Mark Hefflinger on June 23, 2009 - 11:38am.
New York
- The Orchard, a digital distributor and marketer of independent music, said on
Tuesday that it has partnered with Music Intelligence Solutions, provider of
the Hit Song Science prediction technology. Under the deal MIS's uPlaya digital
music and discovery service will license The Orchard's catalog for use in new
artist promotional applications for Web and mobile. The Orchard will also
distribute music predicted to be popular by the company's Hit Song Science and
Music Universe services.
tags: Marketing | Music | The Orchard | Music Intelligence Solutions | Hit Song Science | uPlaya.com |
FTC to Issue Guidelines on Blogger Disclosures, CompensationAuthored by Mark Hefflinger on June 22, 2009 - 10:58am.
Washington
- The Federal Trade Commission (FTC) plans to issue new guidelines for bloggers
who accept products, monetary compensation or other gifts in return for writing
about the providers of said gifts, the Associated Press reported.
Social Media Payment Platform oneTXT Gets $2 MillionAuthored by Mark Hefflinger on June 22, 2009 - 8:14am.
New York
- Social media payment platform oneTXT said on Monday that it has closed a $2
million first round of financing, led by Metamorphic Ventures.
tags: Deals | Marketing | Social Networking | KPG Ventures | oneTXT | Metamorphic Ventures | New York Angels Fund |
YCD Multimedia Lands $12 Million for In-Store Digital NetworkAuthored by Mark Hefflinger on June 22, 2009 - 6:48am.
New York
- YCD Multimedia, a provider of in-store digital media systems for retailers,
announced on Monday that it has raised $12 million in new financing, led by
Pitango Venture Capital and Arts Alliance Digital.
tags: Deals | VC | Marketing | Advertising | Retail | YCD Multimedia | Pitango Venture Capital | Arts Alliance Digital |
Guest Column: Why Facebook Will FailAuthored by dmw on June 17, 2009 - 10:44am.
Waterproof Headphones Firm H2O Audio Signs Michael PhelpsAuthored by Mark Hefflinger on June 16, 2009 - 12:58pm.
San Diego
- H2O Audio, a manufacturer of waterproof headphones and accessories for MP3
players and other consumer electronics, announced on Tuesday that it has signed
a multi-year sponsorship deal with 16-time Olympic medalist swimmer Michael
Phelps. Phelps' imagery and voice will be integrated into select product
packaging, advertisements and displays at retailers including Apple Stores,
Best Buy and Target, as well as online.
Live Nation to Offer $24.99 Lawn Seats on WednesdayAuthored by Mark Hefflinger on June 15, 2009 - 11:54am.
Los Angeles - Further expanding its "no convenience
fees" summer concert ticket sales promotion, Live Nation (NYSE: LYV) said on Monday
that it will offer "all-in" $24.99 lawn seat tickets to events at all
of its amphitheaters on Wednesday. The website-only promotion will apply to
Live Nation-ticketed amphitheaters, and users will pay "no additional fees
of any kind" over the listed $24.99 price point.
Clear Channel to Offer Artist-Programmed Web Radio StationsAuthored by Mark Hefflinger on June 12, 2009 - 8:31am.
New York
- Clear Channel Radio has partnered with artist management firm Front Line to
launch a new series of artist-programmed Internet radio stations, Billboard
reported.
Trent Reznor to Ditch Social Networks; Complains "Idiots Rule"Authored by Mark Hefflinger on June 11, 2009 - 12:24pm.
Los Angeles
- Nine Inch Nails frontman Trent Reznor, who abandoned the major label system
and has been testing various online distribution models, has announced that he
will be "tuning out" of social networking sites. After delving into
social networks as a means of giving fans more access to his personal life,
including a Twitter account where he spoke of his personal life, Reznor said he
"will be tuning out of the social networking sites because at the end of
the day it's now doing more harm than good in the bigger picture and the
experiment seems to have yielded a result. Idiots rule."
Walmart.com, In-Store TV to Feature Jonas Brothers ConcertAuthored by Mark Hefflinger on June 9, 2009 - 12:23pm.
Brisbane,
Calif. - Retail giant Walmart (NYSE: WMT) on
Tuesday posted an exclusive concert from Disney's (NYSE: DIS) Jonas Brothers, in addition
to behind-the-scenes interviews, on Walmart.com. The promotion will also see
the video shown in Walmart stores through Walmart TV beginning on June 15, a
day before the release of the group's new album.
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