Home

Breaking Digital Marketing News

DMW Vlog: Craig Newmark on What's Next For Craigslist

Authored by Jay Baage on November 4, 2009 - 6:58am.

DMW Vlog - Craigslist's Founder Craig Newmark was featured in a really interesting luncheon keynote interview at DMW's recent Digital Media Conference West. We caught up with him afterwards and talked briefly about what is next for Craigslist, what he sees as the most interesting online phenomena right now and which social networks he uses himself.
tags: Video | Marketing | Facebook | Events | LinkedIn | Craigslist | Social Media | Twitter | Craig Newmark | Digital Media Conference West |

Walmart.com Prices Top 10 Pre-Order DVDs at $10

Authored by Mark Hefflinger on November 5, 2009 - 1:28pm.
Brisbane, Calif. - Walmart.com (NYSE: WMT) is now offering a $10 price tag and free home delivery on its top ten pre-order DVD and Blu-ray movie titles. Titles available through the offer include "Harry Potter and the Half-Blood Prince," "Star Trek" and "Julie and Julia." The DVD promotion comes as Walmart.com is engaged in a price-cutting war with Amazon and Target.

tags: Marketing | Movies | DVD | Blu-ray | Retail | Walmart |

Nokia Inks Promotional Deal With Universal Music, Rihanna

Authored by Mark Hefflinger on November 5, 2009 - 1:26pm.
Los Angeles - Nokia (NYSE: NOK) on Thursday announced a promotional partnership with Island Def Jam Music Group and Universal Music Group International, which will exclusively premiere tracks from Rihanna's forthcoming album with Nokia. The deal includes an exclusive, live streamed concert on Nokia websites. Additionally, Comes With Music customers will receive a version of the album with a bonus track and other additional content, while the Ovi Store will offer a Rihanna application with exclusive content.

tags: Mobile | Marketing | Music | Universal Music | Nokia | Island Def Jam | Rihanna |

Offerpal Names New CEO in Wake of "Scam" Allegations

Authored by Mark Hefflinger on November 5, 2009 - 11:46am.
Fremont, Calif. - Offerpal Media, a provider of monetization services for online game and social application developers, announced that it has replaced its CEO, after a controversy erupted over the past week concerning whether some of its practices qualify as "scams."
tags: Games | Marketing | Advertising | Social Networking | MySpace | Moves | Offerpal Media | Anu Shukla | George Garrick |

Advertisement: NewTeeVee Live 2 Weeks Away! Explore the $86B TV Market as It Moves Online!

Authored by Jay Baage on November 4, 2009 - 1:23pm.

NewTeeVee Live Conference
Nov. 12, 2009
Mission Bay Conference Center
San Francisco, California
http://events.newteevee.com/live/09/
In the wake of the huge TV industry transition there are increasing opportunities for entrepreneurs, producers and technologists. Find your opportunity first.Your exclusive $100 discount is available now! Don't miss this opportunity!
http://newteeveelive.eventbrite.com/?discount=GRPGMW100

tags: Video | Marketing | TV | Advertisement | NewTeeVee Live 09 |

Report: Digital Out-of-Home Ad Revenues to Hit $3.7B in 2013

Authored by Mark Hefflinger on November 4, 2009 - 11:37am.
Chantilly, Va. - Revenues from digital out-of-home advertising -- including digital billboards and the displays located in grocery stores, malls and elsewhere -- are expected to grow from $2.2 billion this year to $3.7 billion in 2013, according to a report from BIA/Kelsey.
tags: Marketing | Advertising | Reports | Research | BIA/Kelsey |

Will Google Music Onebox be a Success?

Authored by Jay Baage on October 30, 2009 - 5:51am.
tags: Marketing | Music | Apple | iTunes | Gracenote | iLike | Lala | Google Music OneBox |

Paramount Debuts "Circle of Eight" Series on MySpace

Authored by Mark Hefflinger on October 27, 2009 - 12:14pm.
Los Angeles - Viacom's (NYSE: VIA) Paramount Digital Entertainment on Tuesday announced the exclusive premiere on MySpace (NYSE: NWS) of its original supernatural thriller webisode series, "Circle of Eight." Produce in association with Mountain Dew's Green Label Studios, the 10-part series combines elements of gaming and social media to propel the story. Following the end of its exclusive run on MySpace in December, the series will be made available for rent from Blockbuster (NYSE: BBI).

tags: Video | Marketing | Advertising | Social Networking | MySpace | Viacom | Paramount | News Corp. | Blockbuster | Mountain Dew | Circle of Eight |

AT&T to Sponsor Vevo Music Video Portal Venture

Authored by Mark Hefflinger on October 27, 2009 - 10:33am.
New York - Vevo, the online music video portal joint venture between Universal Music Group, Sony (NYSE: SNE) Music and Abu Dhabi Media Company, has signed AT&T (NYSE: T) as the first sponsor of the site.
tags: Video | Marketing | Advertising | Music | Universal Music | Music Videos | AT&T | Google | YouTube | Sony Music | Abu Dhabi Media Company |

Facebook Adds Ability to Gift Song Streams, Downloads via Lala

Authored by Mark Hefflinger on October 22, 2009 - 9:35am.
Palo Alto, Calif. - Facebook has added the ability to purchase songs as gifts for friends via retailer Lala.com.
tags: Marketing | Social Networking | Music | Facebook | Lala.com |

Yahoo, GroupM Team to Work Brands Into Online Programs

Authored by Mark Hefflinger on October 21, 2009 - 9:32am.
Sunnyvale, Calif. - Yahoo (NASD: YHOO) on Wednesday announced a partnership with GroupM Entertainment, a unit of advertising giant WPP, to help marketers incorporate their brands into original online programming.
tags: Video | Marketing | Advertising | Yahoo | WPP | GroupM |

Arrested Development's Tony Hale on NBC's CTRL

Authored by Jay Baage on October 20, 2009 - 1:38pm.

DMW Vlog: In anticipation of our upcoming Future of Television Forum East on Nov. 18-19, I wanted to share this exclusive interview with Tony Hale (Arrested Development), the star of Ctrl, a comedy web series on NBC.com that ran in July and August. It is the first stand-alone web series launched by a major television network about an office-working, self-confidence lacking nerd with a magical keyboard. In this interview, Tony Hale explains what was compelling to him working with a web series and what's going on with the Arrested Development movie that is in the works. You can sample an episode of the show CTRL below.
tags: Video | Marketing | NBC | Arrested Development | Online Video | Tony Hale | CTRL |

Would You Watch A 'Balloon Boy' Family Reality Show?

Authored by Jay Baage on October 20, 2009 - 8:58am.
tags: Video | Marketing | Social Networking | TV | Buzz | Balloon Boy |

PlayNetwork to Acquire In-Store TV Network Channel M

Authored by Mark Hefflinger on October 20, 2009 - 7:15am.
Redmond, Wash. - PlayNetwork, a producer of branded music, messaging, video, entertainment promotions and event media, announced on Tuesday that it will acquire Channel M, a producer of customized in-store TV networks.
tags: Deals | Marketing | Advertising | TV | Acquisitions | PlayNetwork | Channel M |

Independent Label Group PIAS Signs YouTube Deal

Authored by Mark Hefflinger on October 19, 2009 - 12:00pm.
London - Independent record label PIAS Entertainment Group has signed a deal with Google's (NASD: GOOG) YouTube, under which PIAS sell and manage the advertising sold against videos from its artists on the site, and share revenue with artists. The deal includes both official and user-generated videos, and will additionally see the parties collaborate on channel and page sponsorships.

tags: Video | Marketing | Advertising | Music | Music Videos | Google | YouTube | PIAS |

Online Marketing Firm HubSpot Raises $16 Million

Authored by Mark Hefflinger on October 19, 2009 - 7:51am.
Cambridge, Mass. - HubSpot, a provider of Internet marketing software, has raised $16 million in its third round of venture capital, led by Scale Venture Partners.
tags: Deals | VC | Marketing | Scale Venture Partners | HubSpot |

Interactive Ad Bureau Decries New FTC Blogger Guidelines

Authored by Mark Hefflinger on October 16, 2009 - 8:35am.
New York - The Interactive Advertising Bureau (IAB), a consortium of top technology firms and advertisers, called on the Federal Trade Commission (FTC) this week to withdraw its new rules regarding disclosure of payments to bloggers for their coverage, arguing that "offline media have engaged [in such practices] for decades." The FTC last week set new guidelines concerning disclosures made in social media and on blogs where compensation has been given for an endorsement or testimonial.
tags: Marketing | Advertising | Law | Policy | Blogs | FTC | IAB | Publishing |

Video Distributor The NewsMarket Lands $4.3 Million

Authored by Mark Hefflinger on October 9, 2009 - 7:23am.
New York - The NewsMarket, a provider of video marketing and distribution services for companies and organizations, has raised $4.3 million in new funding, PaidContent reported.
tags: Deals | VC | Video | Marketing | The NewsMarket |

Slacker Web Radio Service Enables Twitter Integration

Authored by Mark Hefflinger on October 8, 2009 - 11:28am.
San Diego - Slacker, the provider of a streaming radio service and accompanying portable music player, announced on Thursday that it has integrated with Twitter, allowing Slacker users to automatically tweet station changes/plays, favorited songs, banned songs, and banned artists.

tags: Marketing | Advertising | Music | Twitter | Slacker |

Buzz Watch: Digital Music Forum West at the Hollywood Roosevelt

Authored by Jay Baage on October 8, 2009 - 6:28am.

Los Angeles - We are very fortunate to have over 300 of the most influential decision-makers in the music industry gathered in Los Angeles this week for our 2-day deal-makers forum Digital Music Forum West to network, do deals, and share ideas about the business. It kicked off yesterday with, among other things, a discussion on the intersection of Urban Music, technology and digital lifestyles with Garth Trinidad, Award-Winning DJ & Host for KCRW (pictured).

tags: Marketing | Music | Events | Digital Music Forum West | The Roxy Theatre | The Viper Room |
123456789…next ›last »