Branded Content

Pixiem to Develop Branded Mobile Games for Yamaha

Authored by dmw on May 17, 2006 - 3:24pm.
Las Vegas - Mobile game developer Pixiem announced on Wednesday that Yamaha Motor Corporation has hired the company to develop mobile games and a WAP portal. Under the agreement, Pixiem will develop branded 2D and 3D mobile games, wallpapers and ringtones for Yamaha.

Bacardi to Launch Mobile, Online Streaming Radio Channels

Authored by dmw on April 7, 2006 - 7:26pm.
Miami - Liquor distributor Bacardi announced on Friday that it will fund a branded online and mobile phone streaming radio station, scheduled to launch in May in the U.S. and the U.K. The station will be powered with technology from Colorado-based Blumodus, and in addition to standard radio programming, will eventually feature Bacardi-sponsored concerts and events.