Home › Marketing › Brands

Lexus

Time, American Express Team on Customizable "Mine" Magazine

Authored by Mark Hefflinger on March 19, 2009 - 9:04am.
New York - Time Inc. (NYSE: TWX) said on Thursday that it has partnered with Lexus and American Express Publishing Corp. (NYSE: AXP) to develop "mine magazine," which will let readers choose from editor-selected content from a range of titles, including TIME, Sports Illustrated, InStyle and Money, to create a free, customized magazine.
tags: Advertising | Lexus | Magazines | Publishing | Time Inc. | American Express Publishing Corp. |

XM Radio to be Standard Feature on Infiniti, Lexus Vehicles

Authored by Mark Hefflinger on April 4, 2007 - 3:39pm.

Washington - XM Satellite Radio, the satellite radio provider now in the process of trying to merge with rival Sirius, said on Wednesday that its radios will become a standard factory-installed feature on all 2008 Infiniti models. Infiniti said that it also plans to expand the availability of XM's NavTraffic satellite traffic alert service. XM also announced a deal with Lexus, to offer XM Radio and XM NavTraffic capability as a standard factory features on the Lexus LX 570.

tags: Radio | Music | Lexus | XM | Infiniti |

Lexus Signs Upfront Advertising Commitment With TiVo

Authored by Mark Hefflinger on January 22, 2007 - 2:02pm.

Alviso, Calif. - TiVo announced on Monday that automaker Lexus has signed an upfront advertising commitment, renewing its agreement to utilize TiVo's interactive and targeted advertising services. Under the deal, Lexus will be able to use digital video recorder advertising services from TiVo such as Gold Star sponsorship on TiVo Central, Program Placement, Product Watch and a "Custom Car Configurator" application.

tags: Advertising | TV | Lexus | TiVo | DVR |

TiVo Interactive Ad Lets Viewers Create Custom Lexus

Authored by dmw on May 11, 2006 - 12:47pm.
Alviso, Calif. - TiVo on Thursday introduced a custom application designed for one of its advertisers, Lexus, that lets viewers customize a Lexus vehicle, view detailed photos and find the closest Lexus dealer from their televisions. The Lexus Car Configuration Tool will be integrated into a TiVo Showcase, a video-on-demand ad content package sent to set-tops that viewers may opt to view. "Delivering the first advertiser custom application on TiVo boxes allows us to further our lead in the industry in providing interactive and integrated advertising solutions through the television," said Davina Kent, vice president of national ad sales for TiVo. "TiVo is committed to developing products and partnering with innovative advertisers to deliver relevant, interactive advertising that enhances the overall entertainment experience for TiVo subscribers."
tags: Video | Marketing | Advertising | Tech | VOD | TV | CE | Autos | Lexus | TiVo | DVR | Video Ads | Video Tech |

Lexus to Make XM Satellite Radio Standard on Some Vehicles

Authored by dmw on April 12, 2006 - 7:19am.
New York - XM Satellite Radio said on Wednesday that Lexus will offer XM as a standard feature on its 2007 LS 460 L and 2008 LS 600h L models. An XM receiver will also be available as a factory-installed option on its 2007 LS 460; the models are the first Lexus vehicles to offer XM as a factory-installed option.
tags: Deals | Music Deals | Radio | Satellite Radio | Autos | Lexus | XM Radio |