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Nike, Apple Enable Fitness Tracking on Gym Equipment via iPod

Authored by Mark Hefflinger on March 4, 2008 - 1:11pm.

Beaverton, Ore. - Nike (NYSE: NKE) and Apple (NASD: AAPL) on Tuesday announced that they are working with major gym equipment manufacturers to make their cardio equipment compatible with their Nike + iPod service, so users can plug an iPod nano into the machines and track their fitness progress at NikePlus.com. The companies said the feature will soon become available at participating gyms, including 24 Hour Fitness nationwide and Virgin Active Health Clubs internationally.

tags: iPod | Apple | Nike | Nike + iPod |

Finish Line and Nike Join Forces

Authored by dmw on August 3, 2007 - 10:12am.

Los Angeles - Finish Line Inc and shoe company Nike Inc have teamed up in a new back-to-school marketing campaign designed to sell Nike+ running shoes and boost the soft U.S. retail market for athletic shoes.

tags: Internet | Marketing | Advertising | Apple | Nike | Finish Line |

Nike, Apple Integrate iPod with Running Gear

Authored by Mark Hefflinger on May 23, 2006 - 7:32pm.
New York - Nike and Apple on Tuesday introduced a line of Nike+iPod products, which will integrate the portable music players with Nike footwear, and jackets, tops and shorts with waterproof pockets.
tags: Sports | Marketing | Audio | iPod | Apple | CE | Nike | Fitness | Brands | Retail | Running | Apparel |

Nike, Maven Networks Partner on JogaTV Internet TV Soccer Channel

Authored by dmw on April 17, 2006 - 8:39am.
Beaverton, Ore. - Nike said on Monday that it partnered with HD-quality Internet TV service provider Maven Networks to launch JogaTV, a soccer-themed online social network. The JogaTV desktop application will deliver new video content each week, featuring top players including Ronaldo, Ronaldinho, Thierry Henry and Wayne Rooney.
tags: Deals | Launches | Sports | Video | Marketing | TV | Nike | Maven Networks | JogaTV | Soccer |

2K Sports, Nike Tightly Integrate Shoe Product Placement In "NBA 2K6"

Authored by Mark Hefflinger on September 21, 2005 - 8:52am.
New York -- 2K Sports, a unit of game publisher Take-Two Interactive, announced on Wednesday that it has partnered with Nike to tightly integrate Nike basketball shoe branding and product placement its "NBA 2K6" video game. For instance, the game's Streetball Mode will award a new pair of Nike basketball shoes as players advance levels. Players will be able to use the same Nike iD shoe customization feature available on the company's website for Nike shoe buyers to customize the virtual rewards. 2K Sports will also offer secret codes throughout the upcoming NBA season, which will unlock newly released Nike signature shoes in the game. The title will also integrate "performance attributes associated with specific footwear models," and over 200 Nike-sponsored athletes will be wearing their actual Nike models within the game. "NBA 2K6" is slated for release in the fall for PlayStation 2, Xbox and Xbox 360.
tags: Nike | 2K Sports | NBA 2K6 | Shoe Product Placement |

Space Shuttle, Armstrong Help NASA, Nike Sites Soar in July

Authored by Mark Hefflinger on August 17, 2005 - 9:04am.
Reston, Va. -- Events such as the Discovery Space Shuttle launch and Lance Armstrong's record-setting ride to a seventh Tour de France victory drew Internet users to related web sites in droves last month, according to new statistics by comScore Media Metrix. NASA.gov shared the title as the Internet's highest-gaining property in July, as traffic increased 60%. More than 4 million people visited the site, which featured special "Return To Flight" content with video, images and reports spanning topics such as crew biographies, shuttle design and assembly. Shoe and apparel company Nike, a long-time sponsor of Armstrong, also saw a 26% jump in its site traffic to 3.5 million unique visitors. A large percentage flocked to a page titled "Wear Yellow" that featured video clips telling Armstrong's story of overcoming cancer to dominate the cycling world.
tags: Nike | Website | Armstrong | Space Shuttle | NASA |

WildTangent Launches Online Game Titles for Nike, Fox Sports, FX Networks

Authored by Mark Hefflinger on April 3, 2003 - 3:14am.
Redmond, Wash. -- WildTangent, an online game publisher and provider of online game technology, announced on Thursday that it has created new games for websites operated by Nike, Fox Sports and FX Networks. For Nike, WildTangent developed "Magia," a three-on-three online soccer game featuring real-life soccer stars and online tournaments that will be offered for free at NikeFootball.com. Redmond, Wash.-based WildTangent also announced the release of FoxSports.com's "Hit the Pros 2003," the latest version of its game that lets batters swing at real pitches from major league pitchers, as analyzed from in-game cameras on the field. Finally, for FX Networks WildTangent created an online game to promote its upcoming series, "Lucky," as well as a video game-style presentation for the network to show prospective advertisers as part of the TV industry's traditional "upfront" presentation. "Today's announcements demonstrate that online games are truly an effective and immersive advertising medium with unlimited potential to uniquely connect brand marketers to millions of consumers worldwide," said WildTangent CEO Alex St. John.
tags: Games | Internet | Nike | WildTangent | Fox Sports | Titles | FX Networks |