By now you may have seen some posts from several social media influencers (Peter Shankman, Chris Brogan, PSFK, Jason Falls among others) in the marketing and advertising field about Pepsi's innovative new campaign being dubbed by many the "Pepsi 25" for their choice of 25 bloggers to single out and send three packages over the course of an hour. Since I don't have my camera at work with me today, I'm going to gratuitously grab the image Steve posted on Adrants (another of the 25 chosen blogs) with full credit back to him of course:

Los Angeles - Google's (NASD: GOOG) YouTube has quietly launched its second original content co-production, an "Entertainment Tonight"-style show called "Poptub," following a successful Web video collaboration with "Family Guy" creator Seth MacFarlane, according to The Hollywood Reporter.

San Francisco - Pepsi's Mountain Dew soft drink brand has launched a new singles-only digital record label, Green Label Sounds, which this week offered its first exclusive song from the Cool Kids, Wired.com reported. The label next plans to offer a track from Matt & Kim, as well as two additional artists in the fall, according to the website.

Purchase, N.Y. - Pepsi (NYSE: PEP) and online retailer Amazon.com (NASD: AMZN) on Monday confirmed plans for their $1 billion giveaway, which includes redeemable points on four billion Pepsi products that consumers can spend on MP3 downloads, as well as Amazon Unbox TV downloads, electronics, apparel, DVDs and CDs. The promotion will be unveiled in advertising during the Super Bowl broadcast, and commence on Feb. 1.