Campaigns

Retailer GameStop Launches "Respect the Ratings" Campaign

Authored by Mark Hefflinger on December 8, 2006 - 2:20pm.

Grapevine, Texas - GameStop, the nation's largest specialty game retailer, announced on Friday the launch of a "Respect the Ratings" campaign, which includes the addition of in-store signage at its 3,600 locations, and the creation of a website intended to provide parents with a detailed explanation of the industry's ESRB game ratings system.

RealNetworks Debuts Rhapsody TV, Print Ad Campaign

Authored by Mark Hefflinger on December 5, 2006 - 3:14pm.

Seattle - RealNetworks on Tuesday launched a TV ad campaign for the SanDisk Sansa e200R Rhapsody MP3 player that features Eric Clapton. The player was released in the fall and is tightly integrated with the company's Rhapsody digital music service. Print ads are also slated to appear in publications such as Rolling Stone, SPIN and Blender.

HD Digital Radio Alliance to Spend $250 Million on Promotions in 2007

Authored by Mark Hefflinger on December 4, 2006 - 3:07pm.

Orlando, Fla. - The HD Digital Radio Alliance, a consortium of U.S. radio companies promoting the adoption of iBiquity Digital's HD Digital Radio technology by radio stations and consumers, announced on Monday that it plans to spend $250 million to advertise and promote the new format in 2007. Over 1,000 U.S. radio stations are now broadcasting in HD, with 500 FM stations also providing HD2 multicast channels. Members of the alliance include CBS Radio, Clear Channel, Citadel, Cumulus, Emmis and Entercom.

Recording Academy Debuts "What's the Download Music Survival Guide"

Authored by Mark Hefflinger on November 1, 2006 - 3:16pm.

New York - The Recording Academy on Wednesday introduced its "What's the Download Music Survival Guide," part of a public education campaign that offers "constructive solutions to tackle illegal downloading."

Technology Firms, Consumer Advocates Launch "Digital Freedom" Campaign

Authored by Mark Hefflinger on October 25, 2006 - 1:57pm.

Washington - A group of technology firms, consumer advocacy groups and artists on Wednesday announced the launch of the Digital Freedom campaign, "a national effort to fight back against efforts by the big record labels and movie studios to ban new digital technologies."

Dove's Evolution of Beauty Campaign Goes Viral on YouTube

Authored by Rohit Bhargava on October 20, 2006 - 11:32am.

Dove's Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world, as well as from real consumers for representing something different to the typical fashion advertising. By focusing on the distorted perception of beauty that much of the fashion industry is guilty of promoting, Dove successfully separated it's brand from that category and made it stand for something different and something real.

CEA, Consumer Advocacy Groups to Launch "Digital Freedom Campaign"

Authored by Mark Hefflinger on October 19, 2006 - 3:22pm.

Washington - The Consumer Electronics Association (CEA), a trade group of consumer electronics makers and other technology firms, along with consumer advocacy groups Public Knowledge and the Media Access Project, have announced plans to launch a campaign that aims to unite innovators, artists and consumers to "reassert technology rights."

MySpace Launches Online Voter Registration Drive

Authored by Mark Hefflinger on September 27, 2006 - 5:54am.

Los Angeles - MySpace announced on Wednesday that it has partnered with the nonpartisan group Declare Yourself to launch a voter registration drive on the online social network. MySpace is placing ads for the effort on its site, and offering "I Registered To Vote On MySpace" graphics for members' profile pages. Market research firm comScore Media Metrix estimates that 80% of MySpace's 114 million members are of legal voting age. Those interested in registering must do so soon, however, as many states' cut-off dates for registering new voters will come next week, a month before the Nov. 7 elections.

Video Game Industry Launches Voter Registration Drive

Authored by Mark Hefflinger on September 12, 2006 - 1:35pm.

Washington - The Entertainment Software Association (ESA), a trade group representing video game publishers and developers, announced on Tuesday the launch of its "Play for Real: Gamer Voter Drive," a project of its Video Game Voters Network. The online voter registration tool will "offer the adults who have grown up with our computer and video games a unique way to involve themselves in the political process on all issues, including the ones that matter most to gamers," said ESA president Douglas Lowenstein. The ESA said that tens of thousands of voting-aged games have joined the Video Game Voters grassroots political network, since its creation last March.

CEA, Public Knowledge Deride RIAA Copyright Education Campaign

Authored by Mark Hefflinger on August 31, 2006 - 5:38pm.

San Francisco - The Recording Industry Association of America's (RIAA) "back to school" anti-piracy educational campaign has been criticized by a number of trade associations and public interest organizations as "inaccurate, self-contradictory, and a disservice and embarrassment to the respectable institutions that RIAA has enlisted.

CBS to Beam TV Clips Via Grand Central Station Bluetooth Billboards

Authored by Mark Hefflinger on August 25, 2006 - 1:12pm.

New York - CBS Network Television announced that it has partnered with Kameleon Technologies to offer free downloadable clips from its fall TV lineup to cell phones, via Bluetooth download systems at billboard locations within New York City's Grand Central Station.

Volvo to Debut "Treasure Hunt" Webisodes on Friday

Authored by Mark Hefflinger on August 24, 2006 - 6:38pm.

Irvine, Calif. - Volvo on Thursday announced plans to debut its series of online webisodes chronicling the final stages of its treasure hunt that had contestants searching for a buried Volvo XC90 V8.

Coke, Apple to Give Away 70 Million iTunes Songs in Europe

Authored by Mark Hefflinger on August 2, 2006 - 1:38pm.

London - Coca-Cola announced on Wednesday that it has partnered with Apple on a promotion that will give away more than 70 million iTunes song downloads and hundreds of iPods in Europe.

HD Digital Radio Alliance Details $200 Million Ad Campaign

Authored by Mark Hefflinger on July 31, 2006 - 12:26pm.

Orlando, Fla. - The HD Digital Radio Alliance on Monday provided details on a $200 million ad campaign for the emerging technology that will launch in 50 U.S. radio markets. The "Discover It!" campaign will entice consumers to purchase HD digital radios, which can pick up the digital "stations between the stations" that radio stations broadcasting an HD Radio signal provide. The group also said that Amazon.com has been added to its roster of retailers selling HD radio receivers, joining RadioShack, Tweeter and Crutchfield. Members of the HD Digital Radio Alliance include radio station owners ABC Radio, CBS Radio, Citadel, Clear Channel, Cumulus, Emmis, Entercom and Greater Media.

Parents Group Criticizes V-Chip PSA Campaign; TV Legislation Favored

Authored by Mark Hefflinger on July 28, 2006 - 12:48pm.

San Francisco - The Parents Television Council, an advocacy group for family-friendly programming, has criticized a $300 million PSA campaign launched by broadcasters and pay-TV providers that aims to educate parents on how to use the V-chip and other technologies to filter programming for children, CNET News.com reported.

ComScore Service to Enable Online Search Campaign Comparisons

Authored by Mark Hefflinger on July 28, 2006 - 12:38pm.

Reston, Va. - ComScore Media Metrix, a provider of digital media measurement services, said that it has launched a new service enabling agencies, publishers and online marketers to compare the effectiveness of their online search campaigns to campaigns run by competitors. The company's Competitive Search Marketing Reports are part of its qSearch line of products.

Media Firms Create PSAs to Educate Parents on Kids' TV Viewing

Authored by Mark Hefflinger on July 25, 2006 - 1:32pm.

Washington - The Advertising Council, a non-profit that develops public service announcement campaigns, on Tuesday announced the launch of a national campaign that calls on parents to take a more active role in their children's TV viewing habits.

Sprite Creates TiVo Showcase for "subLYMONal" Ad Campaign

Authored by Mark Hefflinger on July 25, 2006 - 1:19pm.

Atlanta - The Coca-Cola Company on Tuesday introduced a new TiVo Showcase interactive ad for its Sprite soda brand.

Warner, Amazon Let Users Vote on Potential DVD Releases

Authored by Mark Hefflinger on May 30, 2006 - 1:27pm.

Burbank, Calif. - Warner Home Video announced on Tuesday the launch of DVD Decision 2006, a joint project with online retailer Amazon.com that will ask movie fans to vote on which Warner titles they want to see released on DVD.

WSJ: While Black Eyed Peas Hawks Snickers While BBDO Seeks Rev Share

Authored by robert on May 29, 2006 - 10:59pm.

The Wall Street Journal reports that Snickers is launching a “digisode” promotional campaign today with the Black Eyed Peas, but the project’s website – www.instantdef.com – states “Coming 06.05.2006”.

Retailer GameStop Launches "Respect the Ratings" Campaign

RealNetworks Debuts Rhapsody TV, Print Ad Campaign

HD Digital Radio Alliance to Spend $250 Million on Promotions in 2007

Recording Academy Debuts "What's the Download Music Survival Guide"

Technology Firms, Consumer Advocates Launch "Digital Freedom" Campaign

Dove's Evolution of Beauty Campaign Goes Viral on YouTube

CEA, Consumer Advocacy Groups to Launch "Digital Freedom Campaign"

MySpace Launches Online Voter Registration Drive

Video Game Industry Launches Voter Registration Drive

CEA, Public Knowledge Deride RIAA Copyright Education Campaign

CBS to Beam TV Clips Via Grand Central Station Bluetooth Billboards

Volvo to Debut "Treasure Hunt" Webisodes on Friday

Coke, Apple to Give Away 70 Million iTunes Songs in Europe

HD Digital Radio Alliance Details $200 Million Ad Campaign

Parents Group Criticizes V-Chip PSA Campaign; TV Legislation Favored

ComScore Service to Enable Online Search Campaign Comparisons

Media Firms Create PSAs to Educate Parents on Kids' TV Viewing

Sprite Creates TiVo Showcase for "subLYMONal" Ad Campaign

Warner, Amazon Let Users Vote on Potential DVD Releases

WSJ: While Black Eyed Peas Hawks Snickers While BBDO Seeks Rev Share

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