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AdvertisingReport: U.S. Labels Concerned on Spotify Premium ConversionsAuthored by Mark Hefflinger on November 19, 2009 - 12:02pm.
London - The major record
labels are reportedly concerned about the percentage of U.S. users
likely to pay for ad-supported streaming music service Spotify's for-pay
premium version, the Financial Times reported. Spotify, which is available in
several European countries, had planned to launch in the U.S. in the
fall, but recently said it would delay the launch to 2010. "We think
Spotify is a great service but they're going to have to convince us they can
convert enough people from free to paid subscriptions to make it worth our
while," one label executive told FT.
In-Game Video Ad Firm NeoEdge Merges With OffspringAuthored by Mark Hefflinger on November 19, 2009 - 10:22am.
Mountain View,
Calif. - NeoEdge, a provider of
in-game video ad insertion services, announced on Thursday that it will merge
with Offspring, a developer of casual online games.
Adknowledge Buys Ad Network Unit of SocialMedia.comAuthored by Mark Hefflinger on November 19, 2009 - 9:59am.
Kansas City,
Mo. - Adknowledge, a provider of
behavioral online advertising services, announced on Thursday that it has
acquired the advertising business of SocialMedia.com.
tags: Games | Deals | Advertising | Social Networking | Acquisitions | Adknowledge | SocialMedia.com |
Universal Music Licenses Ad-Supported Download Site GuveraAuthored by Mark Hefflinger on November 18, 2009 - 1:21pm.
New York - Universal Music Group
on Wednesday announced a deal to provide free, legal downloads to Guvera, an
Australia-based, ad-supported download site that plans to launch in the U.S. in
February. Launched in 2008, Guvera asks users to fill out demographic profiles
and brand preferences, and in turn receive free downloads accompanied by
targeted advertisements.
1020 Placecast Lands $5 Million for Location-based MarketingAuthored by Mark Hefflinger on November 18, 2009 - 9:41am.
San Francisco
- Location-based ad network provider 1020 Placecast announced on Wednesday that
it has raised $5 million in second round funding.
tags: Deals | Mobile | VC | Marketing | Advertising | Voyager Capital | ONSET Ventures | 1020 Placecast | Quatrex Capital |
Cox, NBC Universal Trial Dynamic VOD AdsAuthored by Mark Hefflinger on November 17, 2009 - 12:27pm.
Atlanta
- Cable TV provider Cox Communications and NBC Universal (NYSE: GE) on Tuesday announced a
trial of dynamic advertising on Cox's video-on-demand service. The trial will
see different ads rotated into on-demand prime-time programs including NBC's
"The Office" and USA's
"Monk." Up to four ads or promos will be served to viewers at the
beginning, as well as within the program.
Social Network Application Developer RockYou Gets $50 MillionAuthored by Mark Hefflinger on November 17, 2009 - 7:34am.
San Mateo,
Calif. - RockYou, a developer of
social network applications and advertising technology, has raised $50 million
in its fourth round of venture capital financing from existing investor
Softbank, TechCrunch reported.
Mobile Ad Firm Millennial Media Raises $16 MillionAuthored by Mark Hefflinger on November 16, 2009 - 8:46am.
Baltimore
- Millennial Media, a provider of mobile advertising technology and services,
said on Monday that it has raised $16 million in its third round of funding,
led by New Enterprise Associates (NEA).
tags: Deals | Mobile | VC | Advertising | Columbia Capital | Millennial Media | Charles River Ventures | Bessemer Venture Partners | New Enterprise Associates |
Report: News Corp. to Block Google News "Within Months"Authored by Mark Hefflinger on November 13, 2009 - 9:52am.
 London
- Days after News Corp. (NYSE: NWS) chairman Rupert Murdoch said he plans to block stories
from his stable of newspapers from appearing in Google's news index, the
company's chief digital officer, Jonathan Miller, echoed the position and said
the move would come in "months and quarters -- not weeks," the
Telegraph reported. "The traffic which comes in from Google brings a
consumer who more often than not read one article and then leaves the site.
That is the least valuable of traffic to us... the economic impact [of not having
content indexed by Google] is not as great as you might think. You can survive
without it," Miller said at the Monaco Media Forum, according to the
Telegraph's coverage.
Microsoft's Massive, comScore to Study In-Game AdsAuthored by Mark Hefflinger on November 12, 2009 - 11:06am.
Redmond,
Wash. - Microsoft's (NASD: MSFT) Massive
in-game advertising network announced on Thursday that it has partnered with
Internet audience measurement firm comScore, to measure the effectiveness of
in-game ads. The companies will seek to find out the degree to which in-game
ads motivate gamers to visit websites; conduct brand-related searches; and
engage in other actions that had previously gone unmeasured. Preliminary
research indicates that people exposed to in-game ads registered a 280%
increase in visits to a TV channel's website, compared with those not exposed
to the ads.
Spotify Delays U.S. Launch Until 2010, Cites Publisher TalksAuthored by Mark Hefflinger on November 12, 2009 - 9:48am.
London - Spotify, the
ad-supported streaming music service currently available in parts of Europe,
has postponed its planned U.S.
launch until 2010 as it continues to negotiate agreements with thousands of U.S.
music publishers, CEO Daniel Ek announced at the Monaco Media Forum, according
to reports.
YouTube Experimenting with Skippable Pre-roll AdsAuthored by Mark Hefflinger on November 11, 2009 - 2:00pm.
San Bruno,
Calif. - Google's (NASD: GOOG) YouTube has
begun experimenting with skippable pre-roll ads before some videos, in a bid to
increase ad value for advertisers while also giving users some input into the
ads to which they're exposed.
AOL Reportedly Cuts 100 Jobs as Prelude to Mass LayoffsAuthored by Mark Hefflinger on November 10, 2009 - 9:30am.
 New York
- AOL was expected to cut about 100 jobs on Tuesday, in what several industry
blogs are calling just a prelude to mass layoffs expected to occur once the
company completes its spin out from parent Time Warner (NYSE: TWX) next month. The moves
reportedly are part of CEO Tim Armstrong's "Project Everest"
initiative, which aims to trim costs throughout the company.
Qtrax Delays Australia Launch; Seeks $50M in New FundingAuthored by Mark Hefflinger on November 10, 2009 - 8:27am.
New York - Qtrax, an
ad-supported song download service, has missed its planned launch date for Australia, as
it seeks to raise another $50 million in funding, the Financial Times reported.
AppNexus Raises $5 Million for Online Ad PlatformAuthored by Mark Hefflinger on November 10, 2009 - 8:13am.
New York
- AppNexus, the developer of a cloud-based online advertising platform,
announced on Tuesday that it has raised a $5 million third round of funding,
led by Kodiak Venture Partners.
tags: Deals | VC | Advertising | Kodiak Venture Partners | First Round Capital | Venrock | AppNexus |
News Corp. Mulls Google News Exit for WSJ, Other PapersAuthored by Mark Hefflinger on November 9, 2009 - 10:09am.
 New York - News Corp. (NYSE: NWS)
chairman Rupert Murdoch is considering blocking
newspaper content from The Wall Street Journal and his company's other papers from
appearing in Google's (NASD: GOOG) news index, The Guardian reported, citing an interview
with Sky News Australia.
Murdoch added that such a move wouldn't happen until his plan to begin charging
users for access to more of News Corp.'s newspaper content online moves
forward.
tags: Advertising | Google | Newspapers | News Corp. | Publishing | Rupert Murdoch | Google News | The Wall Street Journal |
Google Acquires Mobile Ad Firm AdMob for $750 MillionAuthored by Mark Hefflinger on November 9, 2009 - 8:30am.
 Mountain View,
Calif. - Google (NASD: GOOG) announced on
Monday that it has signed a deal to acquire mobile display advertising provider
AdMob, for $750 million in stock. Founded in 2006, San
Mateo, Calif.-based AdMob offers advertisers self-service tools to
target their mobile ads, and has developer mobile ad platforms for the iPhone
and more recently, Google's own Android operating system for mobile phones.
Streaming Service Deezer Adds Premium Subscription PlansAuthored by Mark Hefflinger on November 5, 2009 - 1:27pm.
Paris
- Deezer, a France-based, ad-supported streaming music service with 11 million
members, on Thursday announced the launch of a new subscription-based offering.
Deezer Premium, which will first be available in France
before expanding to the rest of Europe, will
provide ad-free streaming, mobile access, and the ability to download tracks
and playlists. A $7.42 per month tier will provide higher-quality, ad-free
streams, while a $14.85 per month tier will provide downloads and mobile
access. Deezer recently raised $9.6 million in new financing.
Drop in MySpace Traffic to Cut $100M Off Google Ad DealAuthored by Mark Hefflinger on November 5, 2009 - 1:00pm.
New York
- News Corp.'s (NYSE: NWS) MySpace may lose out on at least $100 million of the $900
million it was contracted to receive from a search advertising agreement with
Google (NASD: GOOG), due to lackluster traffic to the website, the Financial Times reported.
Offerpal Names New CEO in Wake of "Scam" AllegationsAuthored by Mark Hefflinger on November 5, 2009 - 11:46am.
Fremont,
Calif. - Offerpal Media, a
provider of monetization services for online game and social application
developers, announced that it has replaced its CEO, after a controversy erupted
over the past week concerning whether some of its practices qualify as
"scams."
tags: Games | Marketing | Advertising | Social Networking | MySpace | Moves | Offerpal Media | Anu Shukla | George Garrick |
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