AdvertisinguSocial Lets You Buy Twitter-FollowersAuthored by Jay Baage on July 2, 2009 - 7:57am.
Joost to Become White-Label Video Provider; CEO Volpi OutAuthored by Mark Hefflinger on June 30, 2009 - 7:12am.
New York
- Joost, the video distribution firm launched by the creators of Kazaa and
Skype, announced on Tuesday that it will cut staff and turn its focus from an
entertainment portal to being a provider of white-label video services. Chief executive
Mike Volpi is stepping down, but will remain chairman, and will be replaced by
former Comcast executive Matt Zelesko.
Gannett To Lay Off 1,400, Digital Units SafeAuthored by Jay Baage on July 2, 2009 - 6:47am.
New York - Newspaper publisher Gannett Co. (NYSE: GCI), owner of USA Today and dozens other newspapers, plans to cut 1,400 jobs in the next few weeks, as a result of decreased advertising revenue.
tags: Marketing | Advertising | Newspapers | Layoffs | Gannett | USA Today | PointRoll | ShopLocal | Ripple6 |
Yahoo to Shutter Video Distribution Unit Maven NetworksAuthored by Mark Hefflinger on June 30, 2009 - 5:23am.
Sunnyvale,
Calif. - Yahoo (NASD: YHOO) plans to shutter
its Maven Networks online video distribution and ad platform, which it acquired
for $160 million in January 2008, TechCrunch reported. "While video
initiatives remain a priority for Yahoo, both for its consumer and advertising
experiences, we are increasing investment in some areas while scaling back in
others," the company told TechCrunch.
Simage Gets $1.4 Million for Custom Digital TV in BarsAuthored by Mark Hefflinger on June 30, 2009 - 4:33am.
Chicago - Simage, the operator of a digital ad and
programming network for bars and restaurants, has raised $1.4 million in angel
funding, from investors including Horizon Investment Partners, Victory Records
founder Tony Brummel, and individual angels.
tags: Deals | VC | Video | Marketing | Advertising | TV | Simage | Horizon Investment Partners | Victory Records |
Report: Microsoft Looking to Unload Razorfish Ad AgencyAuthored by Mark Hefflinger on June 29, 2009 - 8:57am.
San Francisco
- Microsoft (NASD: MSFT) has hired Morgan Stanley to help it sell off Razorfish, the digital
ad agency it acquired as part of a $6 billion deal back in 2007, the Financial
Times reported.
Sense Networks Raises $6 Million for Targeted AdvertisingAuthored by Mark Hefflinger on June 26, 2009 - 6:56am.
New York
- Sense Networks, a provider of targeted online advertising technology, has
raised $6 million in new financing, led by Intel, VentureBeat reported.
ReverbNation Offers Artists Cash in 'Sponsored Songs' PromotionAuthored by Mark Hefflinger on June 24, 2009 - 12:03pm.
New York
- ReverbNation, a provider of online music marketing services, on Wednesday
announced a new Sponsored Songs program that will provide up to 1,000 artists
the opportunity to earn money when their songs are downloaded by fans. Each
song will incorporate "a small section of branded messaging within the
digital cover art," with the artist paid 50 cents for each qualified
download. The songs will also be "tracked as they are passed from fan to
fan allowing the brand sponsor to capture ongoing value as the music is shared
virally."
AdMeld Lands $8 Million for Online Ad OptimizationAuthored by Mark Hefflinger on June 24, 2009 - 9:21am.
New York
- AdMeld, a provider of online ad optimization services, announced on Wednesday
that it has raised $8 million in second round funding, led by Spark Capital and
Foundry Group.
Frazoo Acquires Ad Network BrandClikAuthored by Mark Hefflinger on June 23, 2009 - 6:56am.
Reston, Va. - Frazoo, a San Diego-based search
engine company offering pay-per-click advertising, said on Tuesday that it has
acquired in-text ad network BrandClik.
Spotify Offers 'CD-Quality' Streams for Premium SubscribersAuthored by Mark Hefflinger on June 22, 2009 - 12:31pm.
London - Spotify, the
ad-supported streaming music service available in the U.K. and parts of Europe,
has upgraded the streaming quality for subscribers to its ad-free premium
service to "CD quality." Subscribers pay about $16.40 per month in
the U.K.
for the premium service will now enjoy 320 Kbps streams, up from 160 Kbps.
FTC to Issue Guidelines on Blogger Disclosures, CompensationAuthored by Mark Hefflinger on June 22, 2009 - 10:58am.
Washington
- The Federal Trade Commission (FTC) plans to issue new guidelines for bloggers
who accept products, monetary compensation or other gifts in return for writing
about the providers of said gifts, the Associated Press reported.
Tumri Secures $15 Million for Online Display Ad PlatformAuthored by Mark Hefflinger on June 22, 2009 - 8:47am.
Mountain
View, Calif. - Tumri, a provider of dynamic display advertising services, has
added over $15 million in new venture capital financing, including over $10
million in equity from Time Warner Investments and previous backers Accel
Partners, Shasta Ventures and Tenaya Capital.
tags: Deals | VC | Advertising | Accel Partners | Tumri | Shasta Ventures | Time Warner Investments | Silicon Valley Bank | Tenaya Capital |
YCD Multimedia Lands $12 Million for In-Store Digital NetworkAuthored by Mark Hefflinger on June 22, 2009 - 6:48am.
New York
- YCD Multimedia, a provider of in-store digital media systems for retailers,
announced on Monday that it has raised $12 million in new financing, led by
Pitango Venture Capital and Arts Alliance Digital.
tags: Deals | VC | Marketing | Advertising | Retail | YCD Multimedia | Pitango Venture Capital | Arts Alliance Digital |
Adgregate Markets Acquires Widget Ad Network GydgetAuthored by Mark Hefflinger on June 18, 2009 - 7:12am.
Sausalito,
Calif. - Adgregate Markets, a
provider of transactional advertising technology, announced on Thursday that it
has acquired Gydget, a provider of brand-oriented widget advertising services.
tags: Deals | Advertising | Social Networking | Acquisitions | Widgets | Gydget | Adgregate Markets |
Guest Column: Why Facebook Will FailAuthored by dmw on June 17, 2009 - 10:44am.
AdWhirl Gets $1 Million for iPhone Application Ad PlatformAuthored by Mark Hefflinger on June 17, 2009 - 7:16am.
Menlo Park,
Calif. - AdWhirl, the provider of
a dynamic mobile ad platform for Apple's iPhone, has raised a $1 million round
of seed funding, led by Foundation Capital with participation by several angel
investors.
YouTube Testing User-Selected Advertising on Some VideosAuthored by Mark Hefflinger on June 16, 2009 - 1:04pm.
San Bruno,
Calif. - Google's (NASD: GOOG) YouTube on
Tuesday launched a small test of user-selected advertising, wherein users will
be able to choose whether to watch one Promoted Video at the outset, or a few
in-stream ads during their selected video. Users who choose the Promoted Video
will also be able to choose which video they'd like to watch. "We are
constantly testing a wide range of options to find the right advertising format
for the right content on YouTube, and we think giving users a say in the
process helps our efforts," YouTube product manager Phil Farhi wrote on
the company's blog.
Yahoo Adds Five Papers to Newspaper ConsortiumAuthored by Mark Hefflinger on June 16, 2009 - 1:03pm.
Sunnyvale,
Calif. - Yahoo (NASD: YHOO) on Tuesday
announced five new members of its Newspaper Consortium, which aims to boost ad
revenue by integrating paid search technology and HotJobs listings on newspaper
web sites, as well as offering the company's ad inventory to their local
clients. New members include Freedom Communications' Orange
County (Calif.) Register and Colorado Springs
Gazette, the North Jersey Media Group's The Record and Herald News and The San
Diego Union-Tribune. Launched in late 2006, the consortium now has 814 members.
PwC: Media, Entertainment Spending to Grow 2.7% Through '13Authored by Mark Hefflinger on June 16, 2009 - 11:24am.
London
- The global entertainment and media market is expected to grow at a compound
annual growth rate of 2.7% over the next five years, to reach $1.6 trillion in
2013, according to the annual report from PricewaterhouseCoopers.
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