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Advertising.com Founders Leave Company; New President Named

Authored by dmw on May 22, 2006 - 6:31pm.
Baltimore, Md. - Lynda Clarizio, a business executive at AOL, has been named the new president of Baltimore-based online advertising firm Advertising.com, a start-up company that was acquired by AOL for $435 million in 2004. The Washington Post reported on Monday that Scott and John Ferber, the co-founders of the company and two of the region's most successful Internet entrepreneurs, have left the company. "As the company's co-founders, Scott and John have worked diligently over the past eight years to help build the business and establish Advertising.com as the leader in online marketing," said a statement from the company that was reported in The Post.
tags: Marketing | Advertising | People | Career | Moves | Ad Networks | Advertising.com | Lynda Clarizio |

Greystripe Launches In-Game Ad Network for Mobile Games

Authored by dmw on May 10, 2006 - 2:20am.
Los Angeles - Greystripe on Wednesday introduced its mobile in-game advertising network, announcing that it has signed initial advertisers Zagat Survey, Modtones and GPShopper. San Francisco-based Greystripe's AdWRAP network lets advertisers embed ads into games designed for mobile phones. The company said it has so far signed nine game publishers to use AdWRAP, including Cellufun, Bogee Interactive, Omikron, Chakra Interactive and Big Blue Bubble. It has also signed an agreement with media agency Engage In-Game Advertising, which is launching an AdWRAP campaign for its client SpeeDee Oil Change & Tune-Up.
tags: Games | Mobile | Mobile Games | Marketing | Advertising | Tech | In-Game Ads | Greystripe | Ad Networks |