Billboards

Arrival of the Bluetooth Billboard

Authored by Rohit Bhargava on August 29, 2006 - 10:11am.

The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded content. CBS recently launched a billboard campaign in Grand Central Terminal train station in New York to promote several new shows in their fall lineup: "Shark," "Smith," "Jericho" and "The Class" -- and their top hit "CSI: Crime Scene Investigation" as well. Passers by are asked to opt in as they walk past the billboard to download video trailers for the programs during their daily commutes.

JCDecaux Debuts "Magink" Digital Ink Billboards at Cannes Film Festival

Authored by dmw on May 18, 2006 - 12:20pm.

Cannes, France - Outdoor advertising company JCDecaux announced on Thursday that it debuted its new magink digital ink billboard technology this week at the 59th Cannes Film Festival. The billboards feature full-motion video ads and information on the city of Cannes that use ambient light to deliver higher resolution and higher contrast images.