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Video AdsReuters Debuts Free, Ad-Supported Mobile News Video Service in U.S.Authored by Mark Hefflinger on December 18, 2006 - 11:36am.
New York - Global news agency Reuters on Monday announced the launch of a free, ad-supported mobile news video service in the U.S., the first such service from a major news organization.
Report: Internet Video Revenues to Pass $7 Billion in 2010Authored by Mark Hefflinger on December 7, 2006 - 3:40pm.
Dallas - Annual U.S. revenues from Internet video services, which include user-generated content as well as TV shows and movies, will exceed $7 billion by 2010, according to a report from market research firm Parks Associates.
TiVo Debuts New "Program Placement" DVR Ad FormatAuthored by Mark Hefflinger on November 28, 2006 - 2:47pm.
New York - TiVo on Tuesday introduced a new advertising format, "Program Placement," that allows advertisers to insert an ad after a recorded program is finished playing.
The ads, which appear in the form of clickable tags displayed on screen at the end of specific programs, are optional for viewers, and may include long-format content like promotional videos. Online Video Technology Firm ROO Raises $15.5 Million in PlacementAuthored by Mark Hefflinger on November 17, 2006 - 1:41pm.
 New York - ROO Group, a provider of online video technologies for content providers, advertisers and websites, announced on Friday that it has raised $15.5 million in a private placement of its shares with institutional investors.
YouTube's Best of Show TV CommercialsAuthored by Robert Spears on November 14, 2006 - 12:14pm.
Embedded below are thirteen (mostly) stellar TV commercials mentioned today on David Pogue's blog today, which the NY Times columnist discovered via Digg.com. In addition to Pogue's observation that these ads can serve as examples on how ad agencies can prevent viewers from instinctively bypassing commercials, I think these ads can also serve as much needed creative inspiration for creators of TV shows and movies. Though not listed, two of my favorite "TV Shows" are commercials from Jack-in-the-Box and ESPN - now that's great entertainment value without having to risk wasting between 30 to 90 minutes! Both properties often offer commercials more engaging than the programs they sponsor.
Regarding the list below my favorites include: Honda "Mousetrap"; Carlton Beer; and Sony Bravia (which conjures many fond memories of walks with my wife through the streets of San Francisco). My least favorite was Folgers' Happy Morning, as I found the happy yellow people to be utterly annoying. Click, watch, and enjoy! Miller Beer Domino Commercial BrightRoll Raises Venture Capital, Launches Video Ad NetworkAuthored by Mark Hefflinger on November 3, 2006 - 1:18pm.
 San Francisco - BrightRoll, a video ad network formerly called PostRoller, announced on Friday that it has raised an undisclosed sum in its first round of venture capital, and officially opened its network to the public. Participating in the investment round were True Ventures and nine angel investors, including Jon Callaghan, Jeff Clavier and Fabrice Grinda.
Web-based Ad Agency Spot Runner Lands $40 MillionAuthored by Mark Hefflinger on October 30, 2006 - 3:17pm.
 Los Angeles - Spot Runner, an Internet-based advertising agency that lets local businesses advertise on cable TV, announced on Monday that it has received $40 million in new equity investments from WPP, CBS, Interpublic Group and other institutions. In addition to identifying and offering unsold ad space on cable TV networks, Los Angeles-based Spot Runner's service also helps local businesses create their own TV ads.
Comcast, Turner Back User-Created Ad Platform Developer ViTrueAuthored by Mark Hefflinger on October 24, 2006 - 1:57pm.
 Atlanta - ViTrue, the developer of a user-created advertising platform, announced on Tuesday that it has secured a round of strategic funding from Comcast Interactive Capital and Turner Broadcasting. The amount of the investment was not provided. Previous investors included General Catalyst Partners and ViTrue's founder and CEO, Reggie Bradford. The Atlanta-based company's system provides tools for consumers to create, produce and upload video advertisements, as well as the infrastructure to help companies align the content with their marketing campaigns.
tags: Video | Marketing | Advertising | Comcast | Video Ads | Vitrue | Video-Sharing | Turner | UGC |
CDC Corp. Launches Google Click-to-Play Video Ads on China.comAuthored by Mark Hefflinger on October 24, 2006 - 1:45pm.
Beijing - CDC Corporation, which operates the Chinese portal China.com, announced on Tuesday that it has launched Google's click-to-play video ads in the Chinese market via China.com's English Channel. "Google's click-to-play video ads are user-initiated, so that the quality of the user experience is preserved. As a result, advertisers get more engaged users and qualified leads," said Johnny Chou, Google's president of sales and business development for Greater China.
On-Demand TV Producer Ripe Digital Entertainment Secures $32 MillionAuthored by Mark Hefflinger on October 10, 2006 - 4:40pm.
Los Angeles - Ripe Digital Entertainment, a producer and aggregator of programming for on-demand platforms and developer of digital advertising, announced that it has raised $32 million in its second round of venture capital financing. Investors in the round included Hearst-Argyle, Time Warner Investments, Columbia Capital and Rho Ventures. Los Angeles-based Ripe's on-demand networks RipeTV and Octane TV have attracted advertisers including Dodge, Cingular and Procter & Gamble. In addition to online, they are also available in 30 million Time Warner and Comcast subscribers' households. The company will use the funds to launch additional on-demand television networks, build its broadband and mobile strategy, and accelerate its development of measurable advertising and compelling programming.
Screenvision to Serve Pre-Movie Digital Ads in Carmike CinemasAuthored by Mark Hefflinger on October 3, 2006 - 7:03pm.
New York - Screenvision, a provider of movie theater advertising services, announced on Tuesday an agreement with movie exhibitor Carmike Cinemas, which operates 292 theaters in 37 states. Under the deal, Screenvision will display its high-definition digital advertising pre-show on Carmike screens equipped with 2K digital cinema projectors. New York-based Screenvision said the Carmike agreement boosts to nearly 6,000 the total number of digital screens that feature its pre-show.
tags: Video | Advertising | HD | Digital Cinema | Movies | Video Ads | Theaters | Screenvision | Carmike |
Spot Runner Debuts Online Franchise Ad Service for Local Cable TV SpotsAuthored by Mark Hefflinger on October 2, 2006 - 1:29pm.
Los Angeles - Spot Runner, an Internet-based ad agency that sells space on cable TV systems in local markets, on Monday announced the launch of a new franchise advertising program. The service will allow owners of individual franchises of larger companies like Century 21 Real Estate, Coldwell Banker, Contours Express and iSold It to create spots and purchase TV ad time in their local markets over the Internet.
Online Video Advertising Firm Tremor Network Raises $8.4 MillionAuthored by Mark Hefflinger on September 18, 2006 - 1:21pm.
New York - Tremor Network, a developer of rich media and online video advertising technology, announced on Monday that it has raised $8.4 million in its first round of venture capital financing. Masthead Venture Partners and Canaan Partners co-led the investment round. New York-based Tremor Network has developed patent-pending ad insertion technology that places video advertisements within banner ads and video streams, which are used on the sites of 300 publisher partners with a combined 70 million unique monthly visitors. The company will use the funds to accelerate growth of its video advertising network.
NBC Launches Free Broadband Site for Ad-Supported TV StreamingAuthored by Mark Hefflinger on September 13, 2006 - 1:49pm.
New York - NBC Universal has launched a new company that will distribute and syndicate free, ad-supported video programming on the Internet. NBBC -- the National Broadband Company -- will feature both NBC network and local programming, in addition to content from third parties, who will share ad revenue with NBBC. The New York Times cited an executive familiar with the deals, who said NBBC will give content producers about 30% of revenue from ads it sells, 20% to the site hosting the content, and keep 50% for itself.
RealNetworks: 1.5 Million In-game Streaming Video Ads ServedAuthored by Mark Hefflinger on September 7, 2006 - 1:18pm.
Seattle - RealNetworks said on Thursday that it has served more than 1.5 million in-game streaming video ads to more than 500,000 unique users, since launching the technology on its casual games service in June.
tags: Games | Video | Marketing | Advertising | Metrics | In-Game Ads | Streaming | RealNetworks | Video Ads |
MTV, Sunflower Broadband Launch National Video-on-Demand AdsAuthored by Mark Hefflinger on September 6, 2006 - 5:39pm.
 Lawrence, Kan. - Regional cable TV provider Sunflower Broadband announced on Wednesday that it has partnered with Viacom's MTV Networks to insert national ads into cable video-on-demand (VOD) programming. The VOD ads will be powered with technology from SeaChange International and Atlas On Demand. The first campaign was created by Mediaedge:cia for the upcoming Paramount Pictures/MTV Films release "Jackass Number Two". The campaign will see fresh ads for the movie spliced into Comedy Central on-demand programs at the moment viewers request the free on-demand shows.
YouTube Debuts Ad Features; Paris Hilton Launches First "Brand Channel"Authored by Mark Hefflinger on August 22, 2006 - 12:38pm.
San Mateo, Calif. - Video-sharing site YouTube on Tuesday announced the launch of several new advertising features -- "participatory video ads" and "brand channels" -- and said Warner Bros. Records recording artist Paris Hilton is the company's first brand channel partner.
tags: Internet | Video | Advertising | Broadband | Paris Hilton | YouTube | Video Ads | Video-Sharing |
Code.TV Launches Youth Luxury Lifestyle Broadband Channel in L.A.Authored by Mark Hefflinger on August 17, 2006 - 1:11pm.
Los Angeles - Code.TV, a broadband network featuring lifestyle content targeted at young professionals earning over $100,000 a year, announced that it has launched a new channel in Los Angeles, following an initial offering in New York.
CBS to Stream Ad-Supported TV Episodes on InnertubeAuthored by Mark Hefflinger on August 16, 2006 - 6:08pm.
 Los Angeles - Beginning in the fall, CBS will offer streaming episodes of its prime-time network TV shows online the morning after they first air on its Innertube broadband channel, according to The Hollywood Reporter.
Interactive TV Ad Firm Turner Media Group Names Mark Hill as PresidentAuthored by Mark Hefflinger on August 8, 2006 - 12:47pm.
Denver - Turner Media Group, a developer of interactive TV advertising, announced on Tuesday that it has named Mark Hill as president.
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