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Yahoo Lets Users Opt-out, Manage Behavioral Targeted Ads

Authored by Mark Hefflinger on December 7, 2009 - 8:23am.
Sunnyvale, Calif. - Yahoo (NASD: YHOO) on Monday introduced new controls that allow users to opt-out of advertisements generated based on a user's online behavior, PaidContent reported.
tags: Advertising | Yahoo | Privacy |

Report: DailyCandy Cuts Daily Distribution in Seven Cities

Authored by Mark Hefflinger on December 4, 2009 - 9:59am.
Philadelphia, Penn. - DailyCandy, the Comcast-owned (NASD: CMCSA) local daily email newsletter that offers culture and shopping picks in 12 cities, will cease daily publication in seven cities, Valleywag reported.
tags: Marketing | Advertising | Comcast | Layoffs | Publishing | DailyCandy |

National Geographic Takes Stake in ScienceBlogs.com

Authored by Mark Hefflinger on December 4, 2009 - 8:46am.
Washington - National Geographic Digital Media (NGDM) has partnered with New York-based ScienceBlogs.com in a deal spanning technology, advertising, business and content development.
tags: Deals | Advertising | Publishing | Investments | National Geographic | ScienceBlogs |

MovieClips.com Debuts Library of 12,000 Licensed Clips

Authored by Mark Hefflinger on December 3, 2009 - 1:13pm.
Santa Monica, Calif. - MovieClips.com on Thursday announced the beta launch of its online library of more than 12,000 movie clips, licensed from six Hollywood movie studios. The two-minute-long streaming clips were licensed from 20th Century Fox, MGM, Paramount, Sony Pictures, Universal Pictures and Warner Bros. Pictures for distribution on the free, ad-supported site. The site also allows users to embed the MovieClips player on Facebook, MySpace and other sites, and includes links to third-party sites where consumers can rent or purchase full-length versions.

tags: Advertising | Movies | MovieClips.com |

MySpace Music Debuts in the U.K.

Authored by Mark Hefflinger on December 3, 2009 - 11:24am.
London - News Corp.'s (NYSE: NWS) MySpace on Thursday launched MySpace Music, its music streaming joint venture with the major record labels, in the U.K. The free, ad-supported service, which launched in the U.S. last September, will include unlimited streaming and playlist creation, and provide links to purchase tracks on Apple's iTunes Store.
tags: Advertising | Music | News Corp. | MySpcae | MySpace Music | Courtney Holt |

Marc Ecko's Complex Media Nabs $12.8 Million

Authored by Mark Hefflinger on December 3, 2009 - 11:10am.
New York - Complex Media, the multi-platform media firm founded by artist and designer Marc Ecko, has raised $12.8 million in new funding, PaidContent reported, citing a regulatory filing.
tags: Deals | VC | Advertising | Magazines | Publishing | Marc Ecko | Complex Media |

Online Ad Technology Firm OwnerIQ Raises $5.8 Million

Authored by Mark Hefflinger on December 3, 2009 - 9:57am.
Boston - OwnerIQ, a provider of targeted online advertising technology, has raised $5.8 million in a venture capital deal led by Kepha Partners, the company announced.
tags: Deals | VC | Advertising | Atlas Venture | CommonAngels | Kepha Partners | OwnerIQ | Egan-Managed Capital | Mass Technology Development Corp. |

RCRD LBL Offers Free Daily Downloads on MySpace Music

Authored by Mark Hefflinger on December 2, 2009 - 12:37pm.
New York - RCRD LBL, a music discovery site and digital record label, on Wednesday announced a partnership with MySpace Music to launch RCRD of the Day, an exclusive, free daily song download for MySpace Music users. The exclusive tracks and remixes from new and established artists will be provided through RCRD LBL, which said that "custom ad campaigns will be crafted to fit client needs, with sponsorship opportunities available throughout MySpace Music, within the email delivery system, and on the daily download page.

tags: Marketing | Advertising | Blogs | Music | MySpace | News Corp. | RCRD LBL | MySpace Music |

Online Market Research Firm Vizu Raises $6.75 Million

Authored by Mark Hefflinger on December 2, 2009 - 9:19am.
San Francisco - Vizu, a provider of online market research, announced on Wednesday that it has secured $6.75 million in new financing, co-led by iNovia Capital and Greycroft Partners.
tags: Deals | VC | Marketing | Advertising | Vizu | Research | Draper Fisher Jurvetson | Greycroft Partners | iNovia Capital | Esther yson |

Bizo Gets $6 Million for B2B Online Ad Network

Authored by Mark Hefflinger on December 2, 2009 - 8:18am.
San Francisco - Bizo, an online ad network that targets businesspeople, announced on Wednesday that it has received $6 million in new equity financing, led by Bessemer Venture Partners.
tags: Deals | VC | Advertising | Bessemer Venture Partners | Venrock | Bizo | Vulcan Ventures | Ascent Venture Partners |

Social Media Monetization Firm gWallet Nabs $12.5 Million

Authored by Mark Hefflinger on December 1, 2009 - 11:37am.
San Francisco - gWallet, the provider of an "offer-based" monetization platform for social media, announced on Tuesday that it has raised $12.5 million in funding, led by Adams Street Partners and Trinity Ventures.
tags: Deals | VC | Marketing | Advertising | Social Networking | Virtual Currency | Trinity Ventures | Adams Street Partners | gWallet |

New AOL System Will Tailor Content to Readers, Advertisers

Authored by Mark Hefflinger on November 30, 2009 - 8:57am.
New York - Hoping to boost its fortunes as a stand-alone company, AOL is preparing to launch a new digital newsroom system that will use sophisticated algorithms to determine which types of online articles, photos and videos the company's editorial staff should produce, The Wall Street Journal reported on Monday.
tags: Advertising | AOL | News | Publishing | Time Warner |

DMW Vlog: OWN's Robert Tercek on What's Next For Oprah

Authored by Jay Baage on November 29, 2009 - 1:17pm.
New York - In this exclusive DMW Vlog, we talk to Robert Tercek, President of Digital Media for The Oprah Winfrey Network who keynoted at Future of Television Forum East 2009 on November 18th, just a day before the announcement that she will end her wildly successful daytime talk show in 2011 after 25 seasons. In the interview, Mr. Tercek talks about how broadcast TV is in a period of crisis and how Oprah plans to reinvent herself and her brand in the new two-way marketplace that exists on the web: "Before the end of the year you'll hear some very, very exciting announcements." 
tags: Video | Marketing | Advertising | TV | Events | Interviews | Oprah Winfrey | Future of Television Forum | Robert Tercek |

Google Adds TiVo Viewing Data to Google TV Ads Platform

Authored by Mark Hefflinger on November 24, 2009 - 10:15am.
Alviso, Calif. - TiVo (NASD: TIVO) announced on Tuesday that it has entered into an audience research agreement with Google (NASD: GOOG), which will see Google integrate TiVo television viewing data into its measurement of audiences for ads sold through the Google TV Ads platform.
tags: Video | Advertising | TV | TiVo | Google | Research | Google TV Ads |

Video Service Joost Sells Assets to Adconion Media Group

Authored by Mark Hefflinger on November 24, 2009 - 8:26am.
Santa Monica, Calif. - Adconion Media Group, the operator of an online ad and content network, announced on Tuesday that it has acquired Joost, the streaming TV service founded by the creators of Kazaa and Skype. Financial terms of the transaction were not disclosed. Founded in 2007 by Niklas Zennstrom and Janus Friis, Joost has raised about $50 million in funding for its peer-to-peer-based video distribution service.
tags: Deals | Video | Advertising | P2P | Acquisitions | Joost | Adconion Media Group | Janus Friis | Niklas Zennstrom |

Facebook, Zynga Face Class Action Suit Over Offer-based Ads

Authored by Mark Hefflinger on November 23, 2009 - 11:35am.
Sacramento, Calif. - A class action suit has been filed against Facebook and social network gaming firm Zynga, over "offer-based" advertisements that allegedly resulted in users being billed for unwanted services, Valleywag reported.
tags: Games | Advertising | Law | Lawsuits | Social Networking | Facebook | Zynga |

Report: Million Spotify Streams Earn Lady Gaga Just $167

Authored by Mark Hefflinger on November 23, 2009 - 10:03am.
Los Angeles - Despite racking up more than a million streams in Sweden during a five month period on ad-supported streaming service Spotify, artist Lady Gaga's song "Poker Face" generated a songwriting royalty payment of just $167 from Swedish performing rights society STIM, TorrentFreak reported, citing the local Swedish outlet Expressen.
tags: Mobile | Advertising | Music | Nokia | Symbian | Spotify | STIM | Lady Gaga |

Study: Online Video Ads Less Effective on Social Networks

Authored by Mark Hefflinger on November 23, 2009 - 9:36am.
Los Angeles - Online video advertising is more effective on content sites and within email than it is when place on social networking and video game-related sites, according to a report from Eyeblaster, a provider of third-party online ad distribution.
tags: Video | Advertising | Social Networking | Reports | Research | Eyeblaster |

Google Acquires Customized Ad Technology Firm Teracent

Authored by Mark Hefflinger on November 23, 2009 - 8:28am.
Mountain View, Calif. - Google (NASD: GOOG) announced on Monday that it has acquired Teracent, a developer of online display advertising customized by machine-learning algorithms.
tags: Deals | Advertising | Acquisitions | Google | Teracent |

Report: U.S. Labels Concerned on Spotify Premium Conversions

Authored by Mark Hefflinger on November 19, 2009 - 12:02pm.
London - The major record labels are reportedly concerned about the percentage of U.S. users likely to pay for ad-supported streaming music service Spotify's for-pay premium version, the Financial Times reported. Spotify, which is available in several European countries, had planned to launch in the U.S. in the fall, but recently said it would delay the launch to 2010. "We think Spotify is a great service but they're going to have to convince us they can convert enough people from free to paid subscriptions to make it worth our while," one label executive told FT.

tags: Advertising | Music | Spotify |
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