Advertising.com

AOL Names Advertising.com Head New President of Platform-A

Authored by Mark Hefflinger on March 11, 2008 - 12:52pm.

Dulles, Va. - AOL (NYSE: TWX) has named Lynda Clarizio, who four years ago helped lead the company's $435 million acquisition of Advertising.com, as the new president of its Platform-A advertising arm. Clarizio has been serving as the president of Advertising.com, a key component of New York-based Platform-A. Now, she replaces Curt Viebranz, the former CEO of Tacoda, who became Platform-A's first president when the organization was announced last fall. AOL created Platform-A late last year by combining its various digital advertising companies, including Advertising.com, Tacoda, Third Screen Media, Lightningcast and AdTech.

tags: Advertising | AOL | Advertising.com | Platform-A |

AOL Acquires Germany-Based Online Ad Firm ADTECH

Authored by Mark Hefflinger on May 16, 2007 - 10:29am.

Dulles, Va. - Marking its second acquisition of an advertising company this week, AOL said on Wednesday that it has acquired a controlling interest in Germany's ADTECH AG, a provider of online advertising services.

Advertising.com to Provide Ads for NBC/News Corp. Web Video Network

Authored by Mark Hefflinger on March 30, 2007 - 11:51am.

Baltimore - Advertising.com, the online ad unit of AOL, will provide ad management services for the new Internet distribution network announced last week by NBC Universal and News Corp.

AOL's Advertising.com to Launch Japanese Joint Venture

Authored by Mark Hefflinger on November 20, 2006 - 6:13pm.

Baltimore - Advertising.com, a Baltimore-based unit of AOL that operates a large display ad network, said on Monday that it has struck a deal with Mitsui & Co. to create a new joint venture serving the Japanese online advertising market.

Advertising.com Founders Leave Company; New President Named

Authored by dmw on May 22, 2006 - 6:31pm.

Baltimore, Md. - Lynda Clarizio, a business executive at AOL, has been named the new president of Baltimore-based online advertising firm Advertising.com, a start-up company that was acquired by AOL for $435 million in 2004. The Washington Post reported on Monday that Scott and John Ferber, the co-founders of the company and two of the region's most successful Internet entrepreneurs, have left the company. "As the company's co-founders, Scott and John have worked diligently over the past eight years to help build the business and establish Advertising.com as the leader in online marketing," said a statement from the company that was reported in The Post.

AOL Completes $435 Million Deal to Acquire Advertising.com

Authored by Mark Hefflinger on August 3, 2004 - 3:46am.

Dulles, Va. -- America Online said late Monday that it has completed its $435 million acquisition of Baltimore-based Advertising.com, a provider of interactive marketing services. The deal, first announced in late June, will allow AOL to increase the services that it offers to its advertisers, adding more branding, paid placement and multimedia capabilities. Advertising.com works with more than 800 advertisers and 1,500 online publishers to optimize the performance of online marketing campaigns. More than 300 employees of Advertising.com will remain in Baltimore, with the unit being managed as a separate company.

tags: Deals | AOL | Advertising.com | Website |

AOL to Buy Online Marketing Firm Advertising.com for $435 Million

Authored by Mark Hefflinger on June 24, 2004 - 7:45am.

Dulles, Va. -- America Online announced on Thursday that it will acquire Baltimore-based Advertising.com, a provider of interactive marketing services, for $435 million in cash. Advertising.com, which has more than 300 employees, will remain in Baltimore and will be managed as a separate company. With the acquisition, expected to close late this summer, AOL will be able to increase the services it offers to its advertisers, adding more branding, paid placement and multimedia capabilities. Advertising.com, which works with more than 800 advertisers and 1,500 online publishers to optimize the performance of online marketing campaigns, had filed for a $100 million initial public offering (IPO) in April. The company earned $12.1 million on revenue of $132 last year.

tags: AOL | Advertising.com | Acquisition | Online Marketing |