MetricsWeb Metrics Firm comScore to Acquire Certifica, Cut JobsAuthored by Mark Hefflinger on October 30, 2009 - 6:46am.
Reston, Va. - Boosting its presence in the
fast-growing Latin American market, comScore (NASD: SCOR), a provider of Internet audience
measurement services, said it will acquire Chilean Web measurement firm
Certifica.
Audience Measurement Firm Visible Measures Nabs FundingAuthored by Mark Hefflinger on October 6, 2009 - 8:22am.
Boston
- Visible Measures, a provider of Internet audience measurement services,
announced on Tuesday that it has raised additional venture capital from DAG
Ventures in its third round of funding.
Report: NBA.com Most Popular U.S. Sports League WebsiteAuthored by Mark Hefflinger on October 5, 2009 - 10:02am.
Reston, Va.
- Of the four major U.S.
professional sports Web properties, NBA.com, the site of the National
Basketball Association (NBA), attracted the most global interest during a
year-long period ending in July, according to new figures from comScore.
Facebook, Nielsen Partner to Measure Marketing EffectivenessAuthored by Mark Hefflinger on September 22, 2009 - 11:58am.
Palo Alto,
Calif. - Facebook announced on
Tuesday that it has forged a multi-year partnership with ratings firm Nielsen,
that will see the companies work to help marketers better use Facebook and gain
insights from their campaigns. The first product of the collaboration, Nielsen
BrandLift, allows advertisers to serve opt-in polls on Facebook's homepage --
to measure consumer attitudes and purchase intent from display advertising that
has appeared on the site.
Adobe to Acquire Web Analytics Firm Omniture for $1.8BAuthored by Mark Hefflinger on September 15, 2009 - 11:20am.
San Jose,
Calif. - Web publishing software
giant Adobe Systems (NASD: ADBE) announced on Tuesday that it has agreed to acquire
Omniture (NASD: OMTR), a provider of audience measurement and analytics for businesses, in a
deal value at $1.8 billion. Under the terms, Adobe will acquire all of
Omniture's outstanding shares for $21.50 each -- a premium of 45% over the
company's average closing share price over the 30 trading days.
Broadcasters, Advertisers Team to Study Audience RatingsAuthored by Mark Hefflinger on September 10, 2009 - 9:06am.
New York
- A consortium of 14 broadcasters, ad agencies and advertisers announced on
Thursday that they are joining forces to explore new ways to measure audiences
across traditional and new media. Founding members of the Council for
Innovative Media Measurement (CIMM) include Time Warner (NYSE: TWX); News Corp. (NYSE: NWS); Viacom (NYSE: VIA);
NBC Universal (NYSE: GE); Disney-ABC (NYSE: DIS); CBS (NYSE: CBS) Paramount; Discovery (NASD: DISCA); Starcom MediaVest;
Mediabrands; WPP (NASD: WPPGY); Omnicom (NYSE: OMC); Unilever (NYSE: UL); AT&T (NYSE: T); and Procter & Gamble (NYSE: PG).
tags: Video | Advertising | TV | Reports | Metrics | Disney | Viacom | Discovery | CBS | NBC Universal | News Corp. | Time Warner | Research | Council for Innovative Media Measurement |
Analysis: Twitter Overtakes MySpace in the UKAuthored by Robin Goad on September 1, 2009 - 6:44am.
Universal Music Taps BigChampagne for Online MetricsAuthored by Mark Hefflinger on August 18, 2009 - 11:41am.
New York
- Universal Music Group on Tuesday announced a long-term partnership with
BigChampagne, a provider of information and analytic tools about online media
consumption. Under the deal, UMG will receive analysis of songs and listening
patterns from millions of users of social networks and online music services,
including file-sharing networks. Other BigChampagne clients including
Viacom/MTV and Clear Channel's Premiere Radio Networks.
The Orchard Launches Slate of New Artist ServicesAuthored by Mark Hefflinger on August 4, 2009 - 12:38pm.
New York - The Orchard (NASD: ORCD), a digital distributor of independent
music and video, on Tuesday announced the launch of a new platform that will
give its label and artist clients new sales, analytic and marketing tools,
widget and iPhone application creation, and data tracking services. The Workstation
platform is open to developers interested in offering music-related applications
to Orchard customers. The initial offering will include applications from
ArtistData, Band Metrics, TheBizmo, BMAT, FanBridge, Mediaguide, Mobile Roadie,
New Reach Technologies, Peekok, Topspin, Trendrr, and uPlaya.
Microsoft, ComScore Team on Digital Media Planning ServiceAuthored by Mark Hefflinger on July 30, 2009 - 11:47am.
Redmond,
Wash. - Microsoft (NASD: MSFT) on Thursday
announced a partnership with Internet audience measurement firm comScore (NASD: CSOR) to
develop a digital media planning platform. The Reach and Frequency Planner,
which will combine Microsoft's ad serving data with demographic information
from comScore's panel, will help brand advertisers predict reach, frequency and
audience composition at the ad placement level, the companies said.
Blip.tv Signs Deals to Syndicate, Track Web VideosAuthored by Mark Hefflinger on July 28, 2009 - 9:37am.
New York - Online video distributor
Blip.tv announced on Tuesday that it has signed new partnerships with YouTube,
TiVo, Vimeo, Roku and NBC's New York
operations, to monetize and track advertising and viewership across its
distribution network.
MySpace Music Third Most-Popular Music WebsiteAuthored by Mark Hefflinger on July 23, 2009 - 11:46am.
Los Angeles
- News Corp.'s (NYSE: NWS) MySpace Music joint venture with the major record labels is now
the third most-visited music site on the Web, behind AOL Music and Yahoo Music,
with 12.1 million unique users in June, TechCrunch reported. MySpace Music has
seen traffic rise 1,017% over the past year.
Interactive Video Firm Clickthrough Secures $1 MillionAuthored by Mark Hefflinger on July 16, 2009 - 7:15am.
San Francisco
- Clickthrough, a provider of interactive audience measurement for video
encoding and analytics, announced on Thursday that it has secured $1 million in
new financing.
Facebook Hits 250 Million Users WorldwideAuthored by Mark Hefflinger on July 15, 2009 - 11:17am.
Palo Alto, Calif.
- Facebook, which recently passed News Corp.'s (NYSE: NWS) MySpace as the most-visited social network in
the U.S.,
now counts 250 million users, having added 50 million since early April, CEO
Mark Zuckerberg announced in a blog post on Wednesday. "The rapid pace of
our growth is humbling and exciting for us, and it affirms that people
everywhere are realizing the power of staying connected to everything they care
about on Facebook," wrote Zuckerberg. "
Analysis: MySpace - Returning to Entertainment?Authored by Bill Tancer on July 14, 2009 - 11:34am.
tags: Games | Video | Social Networking | Music | Metrics | MySpace | Investing | Facebook | News Corp. | UGC |
Analysis: 10 Stunning (And Useful) Stats About TwitterAuthored by Rohit Bhargava on July 9, 2009 - 10:12am.
TiVo, Quantcast Partner on TV-Internet Ratings ServiceAuthored by Mark Hefflinger on June 23, 2009 - 11:42am.
New York
- TiVo (NASD: TIVO) announced on Tuesday that it has partnered with Web audience measurement
firm Quantcast to offer advertisers and media firms an analysis service that
cuts across DVR and Internet usage. The Tivo/Quantcast sample of 35,000
households will include TiVo's own ratings panel with Quantcast's direct
measurement offering to track the effectiveness of advertising, media
consumption and programming affinity.
Report: Virtual Worlds to Grow at 23% Through 2015Authored by Mark Hefflinger on June 16, 2009 - 10:19am.
Boston - Virtual worlds are expected to grow at a compound annual growth
rate of 23% from 2009 through 20015, according to a report from market research
firm Strategy Analytics.
Report: Facebook Overtakes MySpace in U.S. Web TrafficAuthored by Mark Hefflinger on June 15, 2009 - 11:47am.
Analysis: What Canadians are Searching for OnlineAuthored by Heather Hopkins on June 10, 2009 - 7:27am.
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