Audience Measurement

Nielsen to Launch Video-on-Demand Ratings Service Next Month

Authored by Mark Hefflinger on November 16, 2006 - 3:11pm.

New York - Nielsen Media Research announced on Thursday that it will launch a national video-on-demand measurement service next month. Among other things, the service will allow clients to compare the broadcast ratings of a program with that same program's video-on-demand performance.

Nielsen Recalls Game Report; Will Evaluate "Active Gamer" Definition

Authored by Mark Hefflinger on November 8, 2006 - 1:36pm.

Los Angeles - Ratings firm Nielsen Entertainment announced on Wednesday that it is reevaluating a custom research study on "active video gamers" its Nielsen Interactive division released last month, adding that its market-size data and definition of "active gamer" are under review.

Nielsen Introduces National TV/Internet Fusion Database

Authored by Mark Hefflinger on November 1, 2006 - 3:13pm.

New York - Nielsen Media Research and NetRatings on Wednesday announced the launch of a new database that merges ratings data from TV and Internet audiences. The National TV/Internet Fusion database utilizes Nielsen's People Meter, which monitors TV viewing of 30,000 respondents, with NetRatings' NetView, which electronically tracks Internet use of 29,000 panelists.

DirecTV Hires TNS Media Research to Cull Interactive TV Data

Authored by Mark Hefflinger on September 13, 2006 - 1:27pm.

New York - Satellite TV provider DirecTV, which counts over 15.5 million subscribers, announced on Wednesday an agreement with TNS Media Research to launch an audience measurement service that will focus on DirecTV interactive subscriber households. TNS will use aggregated and anonymous clickstream data from a sample based on 250,000 DirecTV customers to provide content producers and advertisers with a better understanding of consumer consumption of DirecTV's various programming and interactive services.

Ad Agency Omnicom to Use TiVo Audience Research Service

Authored by Mark Hefflinger on August 30, 2006 - 12:50pm.

Alviso, Calif. - TiVo, the maker of digital video recorders, announced on Wednesday that ad agency Omnicom Media Group has purchased TiVo's audience measurement research, and partnered with the company to develop an engagement study that incorporates TiVo user behavioral data.

IAB Issues Guidelines for Measuring Broadband Video Commercials

Authored by dmw on May 15, 2006 - 1:37pm.

New York - The Interactive Advertising Bureau (IAB), a consortium of 250 companies that develops standards for online advertising, on Monday released new guidelines for broadband video commercials. The IAB defines a video ad as a commercial that appears before, during or after content such as streaming video, animation, games or music videos in a player environment. The group established guidelines that determine at what point a broadband video commercial is counted as having been viewed, creating an "impression". "A valid broadband ad impression may only be counted when an ad counter (logging server) receives and responds to an HTTP request for a tracking asset from a client," the IAB set forth in its guidelines. "The count must happen after the initiation of the stream, post-buffering, as opposed to the linked broadband content itself. Specifically, measurement should not occur when the buffer is initiated, rather measurement should occur when the ad itself begins to appear on the user's browser, closest to the opportunity to see."

Anystream, Nielsen Debut VOD Audience Measurement

Authored by dmw on April 25, 2006 - 1:17pm.

Las Vegas - Anystream, a provider of video-on-demand software, announced on Tuesday that it will show the first production application of ratings firm Nielsen's audio watermarking for video-on-demand programming during the National Association of Broadcasters (NAB) annual conference this week in Las Vegas. The companies partnered in August to develop a system that would allow networks, advertisers and other parties to measure audience viewing of video-on-demand programming.