Promotions

AT&T Offers New Broadband Subscribers Free Vongo Trial

Authored by Mark Hefflinger on December 7, 2006 - 4:04pm.
San Antonio, Texas - AT&T on Thursday announced a promotion that will provide new subscribers to its AT&T Yahoo broadband service with a 30-day free trial of Vongo, the Internet video-on-demand service from Starz Entertainment.

RealNetworks Debuts Rhapsody TV, Print Ad Campaign

Authored by Mark Hefflinger on December 5, 2006 - 3:14pm.
Seattle - RealNetworks on Tuesday launched a TV ad campaign for the SanDisk Sansa e200R Rhapsody MP3 player that features Eric Clapton. The player was released in the fall and is tightly integrated with the company's Rhapsody digital music service. Print ads are also slated to appear in publications such as Rolling Stone, SPIN and Blender.

Blockbuster Offers Netflix Subscribers Free In-Store Rentals

Authored by Mark Hefflinger on December 5, 2006 - 2:58pm.
Dallas - Blockbuster on Tuesday launched a promotion aimed at rival Netflix, offering subscribers to the online DVD rental service who bring in the tear-off address flaps from their Netflix mailers free in-store rentals at Blockbuster.

HD Digital Radio Alliance to Spend $250 Million on Promotions in 2007

Authored by Mark Hefflinger on December 4, 2006 - 3:07pm.
Orlando, Fla. - The HD Digital Radio Alliance, a consortium of U.S. radio companies promoting the adoption of iBiquity Digital's HD Digital Radio technology by radio stations and consumers, announced on Monday that it plans to spend $250 million to advertise and promote the new format in 2007. Over 1,000 U.S. radio stations are now broadcasting in HD, with 500 FM stations also providing HD2 multicast channels. Members of the alliance include CBS Radio, Clear Channel, Citadel, Cumulus, Emmis and Entercom.

eMusic Details Promotion for 100-Millionth MP3 Download

Authored by Mark Hefflinger on November 20, 2006 - 6:53pm.
New York - Digital music service eMusic said on Monday that it has hired recording artists Barenaked Ladies to write and record a personalized song about the eMusic subscriber who downloads the 100-millionth track from the service, expected to come in the next few weeks. The subscriber who downloads the 100-millionth MP3 from eMusic's service will also receive a free premium subscription for life.

Ticketmaster Introduces Gift Card Program

Authored by Mark Hefflinger on November 20, 2006 - 6:49pm.
West Hollywood, Calif. - Ticketmaster on Monday introduced a new Gift Card program, which will allow consumers and corporate buyers to purchase gift cards redeemable for tickets to various participating events. The gift cards will be available in denominations ranging from $25 to $250 and will have no expiration date.

Buzz Watch: Snoop Dogg Hides Bling-Bling in Album

Authored by Jay Baage on November 3, 2006 - 11:37am.
Hip hop icon Snoop Dogg employs an unusual marketing ploy in selling his new highly anticipated album Tha Blue Carpet Treatment being released on November 21st through Doggystyle/Geffen. Inside a random CD of the album will be a ticket for a diamond Ice Link watch worth $100,000. Now that’s some serious gangsta’ bling-bling you can get for going old school and ditching iTunes!

Napster Launches Sponsored "Free Download of the Day"

Authored by Mark Hefflinger on October 31, 2006 - 2:46pm.
Los Angeles - Napster announced on Tuesday the debut of a new sponsored "Free Download of the Day" feature on Napster.com. The feature will be sponsored for the first three months by Intel, whose Viiv technology will receive promotion on Napster during the sponsorship.

Fourth Season of Fox's "The O.C." to Debut on MySpace

Authored by Mark Hefflinger on October 24, 2006 - 2:05pm.
Los Angeles - Fox announced on Tuesday that it will debut the first two episodes from the fourth season of "The O.C." on its MySpace social network and a selection of local Fox affiliate websites. The first episode will begin streaming on Thursday, a week in advance of its broadcast premiere on Nov. 2, from MySpace and 24 local Fox TV websites. Both episodes will be available for free, supported by ads, through Fox's Full Throttle video player for a week following their TV broadcasts.

Howard Stern Promotes New Online Radio Service with Freebie

Authored by Scott Goldberg on October 16, 2006 - 7:32am.
New York City – After ten months at subscription-based Sirius Satellite Radio, Howard Stern, the self-proclaimed “King of All Media,” is launching two days of free live online access to his four hour show on October 25 and 26. The offer is being made to promote the new Sirius internet radio service, which will offer 75 CD-quality channels for a monthly subscription fee of $12.95, the company said in a press release.

Crest Whitestrips Debuts Campus Promotion on Facebook Social Network

Authored by Mark Hefflinger on October 12, 2006 - 12:33pm.
New York - Procter & Gamble said on Thursday that its Crest Whitestrips brand has launched a promotion on social networking site Facebook targeting students on college campuses. Members of the "Smile State" group on Facebook at 20 schools will be able to receive pre-release movie screening passes; participate in rock, paper, scissors contests; view blogs from Island Def Jam artists; and compete for the chance to host a private concert at their schools.

XM, Acura to Offer 3 Mos. Free Satellite Radio to Used Acura Buyers

Authored by Mark Hefflinger on October 11, 2006 - 1:17pm.
Washington - XM Satellite Radio, a provider of digital radio programming with over 7 million subscribers, on Wednesday announced a partnership with automaker Acura, to offer three months of free service to purchasers of used Acura vehicles with factory-installed XM radios. Acura said it remarkets more than 35,000 certified pre-owned vehicles each year, with about one-third featuring XM radios. "XM's reach will now extend to Acura's pre- owned customers who seek the same high performance standards and quality as they have come to expect with a brand new Acura," said Steve Cook, executive vice president of automotive at XM.

Netflix Gets 82 Submissions So Far for $1 Million Programming Prize

Authored by Mark Hefflinger on October 10, 2006 - 3:56pm.
Los Gatos, Calif. - Online DVD rental service Netflix announced on Tuesday that nearly 10,000 contestants have signed up for its contest that will award $1 million to anyone who can improve the accuracy of the site's movie recommendations by 10%. The company said that competitors come from 99 countries, and include more than 200 universities and several government laboratories, adding that it has already received 82 valid submissions.

Burger King, Diddy Launch "DiddyTV" Promo Channel on YouTube

Authored by Mark Hefflinger on October 10, 2006 - 3:40pm.
Miami - Fast food chain Burger King announced that it has partnered with hip-hop artist Sean "Diddy" Combs on a cross-marketing partnership that includes the launch of a "DiddyTV" channel on the YouTube video-sharing service. The channel will feature tracks and video clips from Diddy's forthcoming album, "Press Play." Under the deal, Combs will appear in a Burger King ad campaign, while the restaurant chain will sponsor a nationwide promotional tour for the album.

The World's Biggest Short Film

Authored by Rohit Bhargava on September 21, 2006 - 8:35am.

I2m_1secondfilm For anyone who ever wanted to be listed on the closing credits of a film, your chance has arrived online.  The 1 Second Film is a nonprofit collaborative film project that has stated a single simple aim ... to create "The World's Biggest Short Film."  To do it, the project is enlisting donations of $1 or more from anyone and everyone.  Each donor will be listed as a Producer in the 90 minute long credits of the film, in order based on amount of donation.  The actual 1 second film will consist of an animated sequence of images taken from 12 giant 5ft by 9ft paintings, each of which was individually directed and contributed to by hundreds of artists in March of 2001.

Virgin Launches Mobile Limbo Auction for New Charity, Virgin Unite

Authored by Mark Hefflinger on September 21, 2006 - 8:30am.
Burlingame, Calif. - Richard Branson's Virgin Group has launched a text message-based game that will award prizes and donate all proceeds to Virgin Unite, the company's new global charitable arm. The game is a "Limbo Auction" from Burlingame, Calif.-based Limbo 41414, where players try to place the lowest unique bid, or the lowest amount that no other person has also placed as their bid. The first two bids are free and thereafter cost 99 cents; for each bid, players also receive points redeemable for prizes in Limbo's store. Auction items include a one-week trip for two at Branson's "private Caribbean paradise, Necker Island," and two Harley-Davidson motorcycles.

YouTube, Cingular Launch Music Video Contest for Unsigned Artists

Authored by Mark Hefflinger on September 20, 2006 - 12:09pm.
San Mateo, Calif. - Video-sharing site YouTube on Wednesday announced that it has partnered with Cingular on a contest for unsigned bands that will award four winners an appearance on ABC's Good Morning America. Sponsored by Cingular, the YouTube Underground contest will accept original video submissions from Oct. 2 through Oct. 18. Finalists will be chosen by the YouTube community, while music supervisor Alexandra Patsavas ("The O.C.," "Grey's Anatomy") will select the best song, best music video, best live performance and best creative work. In addition to the appearance on "Good Morning America," the winning bands will receive new equipment, billing at a separate gig in New York City, the chance to have their music featured in a major movie or TV show, and ringtone distribution through Cingular. Earlier this week, YouTube signed an agreement with Warner Music Group to legally distribute music videos on its site, with revenue to be split with the label and artists.

AOL RED to Sell Exclusive Download of Feature-Length Horror Film "Incubus"

Authored by Mark Hefflinger on September 19, 2006 - 6:17pm.
Dulles, Va. - AOL RED, the company's teen destination, announced on Tuesday that it will debut a full-length horror film starring Tara Reid from producer Adam Shapiro on its website on Oct. 31. The "direct-to-download" film "Incubus" will be available for download for 30 days, and can be purchased for $7.99 or rented for a 5-day period for $3.49. DVDs for the film are slated to go on sale after the AOL RED exclusive download offering.

Verizon Launches Local Casting Call for Fios Fanatics Film

Authored by Rohit Bhargava on September 18, 2006 - 8:25am.

I2m_verizon_fiosfanatics2_2 The first time I learned about Verizon's new FiOS service, I was not online (though they have a great site), but at a festival event near where I live in Virginia.  At the event they had the typical basketball games to win a prize, balloons, and an internet connection to let people find out if the Verizon FiOS network is available in their area.  Unfortunately for me, my home is not in their range yet - but like many cable consumers I would gladly switch if I could.  With a large percentage of US consumers feeling trapped in a cable monopoly with no alternatives, anyone offering the possibility of a choice is likely to be welcomed into the community.  For a company like Verizon which has had to deal with the defection of their telephone customers who are ditching their landlines to switch to VOIP - this welcome from the community must be particularly sweet.

Fox Posts Preview of "My Name is Earl" Season Premiere on MySpace, Amazon

Authored by Mark Hefflinger on September 15, 2006 - 11:00am.
Century City, Calif. - 20th Century Fox has announced that it will post an exclusive sneak preview of the first 10 minutes of the premiere episode of the second season of its sitcom "My Name Is Earl" for streaming on Amazon.com, and also the show's profile page on News Corp.'s MySpace. The preview will remain on MySpace through Sept. 21.