Mashups

Kapow Raises $11.6 Million for Mashup Creation Technology

Authored by Mark Hefflinger on March 6, 2008 - 8:23am.

Palo Alto, Calif. - Kapow Technologies, the provider of a mashup creation platform for businesses, announced on Thursday that it has raised an $11.6 million third round of venture capital financing.

Web Mashups Firm Mashery Raises Funds

Authored by Mark Hefflinger on September 28, 2007 - 6:26am.

San Francisco - Mashery, a San Francisco-based provider of services and software designed to help clients build "mashup" Web services, said on Thursday that it has raised an undisclosed amount of funding in a new round led by Formative Ventures.

Weather Channel Interactive Acquires Mashup Site Weather Bonk

Authored by Mark Hefflinger on September 11, 2007 - 8:39am.

Atlanta - The Weather Channel Interactive on Tuesday announced its acquisition of Weather Bonk, a site that features user-generated and partner content on current weather conditions and forecasts.

Eyespot Debuts Video Mashup Contest for Broadway Musical "Spring Awakening"

Authored by Mark Hefflinger on April 27, 2007 - 2:01pm.

New York - Eyespot, a provider of online media remixing technology, announced that it partnered with the producers of the Broadway musical "Spring Awakening" on a promotion that allows users to create video mashups using songs and video from the show. A contest will award the creator of the best mashup -- as judged by creator Duncan Sheik, the producers and cast members -- with a trip to New York to see the show and meet the cast.

Paramount Taps Eyespot for Movie Trailer Mash-up Software

Authored by Mark Hefflinger on March 7, 2007 - 5:00pm.

San Diego - Eyespot, a provider of online video editing software, said on Wednesday that Paramount pictures is using its technology to allow film fans to create their own movie trailer mash-ups. The first title under the agreement is the upcoming film, "Shooter." More than 20 clips from the movie, as well as its official trailer, still photos, sound effects and music from the original score will be made available online to Eyespot users.

Yahoo! Pipes Offers The Next Evolution of Marketing with RSS

Authored by Rohit Bhargava on February 9, 2007 - 4:56pm.

RSS is one of those technologies that has a relatively enigmatic name for a very simple concept. The idea that you can provide a feed of content that others can subscribe to is the ultimate simplicity. Yet so far, RSS has been used primarily to push content that is offered by one group to many subscribers. The power of RSS is mainly in the fact that I can pull multiple feeds from very different content providers into a single location. My RSS aggregator has news from MarketingVox, the NY Times, my upcoming Netflix movies, and tips from Lifehacker (among lots of others) all on a single page. That's powerful stuff. But what if I want to have an even more customized view? There are plenty of services like Squidoo and Rollyo that have pursued an idea that in the past I have termed "human filtered search." Whatever you call it, this is the growing trend of people filtering content for other people. It's the idea behind those sites, as well as the basic concept behind social news sites like Digg or iceRocket.

Yahoo Introduces "Pipes" Mashup Creator Tool

Authored by Mark Hefflinger on February 8, 2007 - 12:32pm.

Sunnyvale, Calif. - Yahoo on Thursday debuted a new service designed to make it easier for users and developers to create "mashups," or applications created by combining different Web-based services.

NY Times: "Brokeback Mountain" Parodied in Online Video Mashups

Authored by Mark Hefflinger on March 3, 2006 - 6:43am.

New York - The New York Times recently reported on the proliferation of online video "mashups" that parody the Oscar-nominated film "Brokeback Mountain," appearing on video-sharing sites including YouTube.com, GorillaMask.net and DailySixer.com. Produced by amateurs or comedy troupes and design shops, the mashups pair the music, themes and slow-motion cuts from the trailer for "Brokeback Mountain" with clips from other films, including "Back to the Future," "The Empire Strikes Back," "Heat," "The Lord of the Rings," "Titanic," "Fight Club" and "Point Break." The combinations are then posted on the video-sharing sites with titles like "Brokeback to the Future," "The Empire Brokes Back" and "Point Brokeback."