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Obama Campaign Spent Over $44,000 on In-Game Ads

Authored by Mark Hefflinger on October 30, 2008 - 11:42am.

Los Angeles - Democratic presidential candidate Barack Obama spent over $44,000 on campaign ads placed within video games, GameSpot reported, citing the campaign's filing with the Federal Election Commission. The campaign paid in-game ad network Massive Inc. to place ads within games like "Burnout Paradise" for the Xbox 360. Additionally, Massive told GameSpot that it approached Sen. John McCain's campaign about advertising in games, which rejected the offer.

tags: Advertising | In-Game Ads | Politics | Massive Inc. | Barack Obama |

Study: In-Game Ads Increase Brand Familiarity 64%

Authored by Mark Hefflinger on August 8, 2007 - 1:01pm.

New York - Advertisements within video game (in-game ads) increase average brand familiarity by up to 64%, according to a study conducted by Nielsen Entertainment and commissioned by Microsoft's Massive Inc. in-game ad network division.

tags: Games | Marketing | Advertising | Microsoft | In-Game Ads | Nielsen | Massive Inc. |

Microsoft's Massive to Provide In-Game Ads for Electronic Arts Titles

Authored by Mark Hefflinger on July 25, 2007 - 4:06pm.

New York - Massive Inc., Microsoft's in-game advertising network business, announced on Wednesday that it has signed a deal to provide in-game ads for five titles from Electronic Arts. The agreement includes EA's "Madden NFL 08," "NASCAR 08," "NHL 08," "Tiger Woods PGA Tour 08" and "SKATE."

tags: Games | Advertising | Microsoft | In-Game Ads | Electronic Arts | Massive Inc. |

Nielsen, Massive Inc. Partner on Video Game Ad Measurement

Authored by Mark Hefflinger on December 15, 2004 - 11:17am.
New York -- Audience ratings provider Nielsen Interactive Entertainment announced on Wednesday that it has partnered with Massive Incorporated, a video game advertising network, to provide household measurement reports on game advertising. Earlier this year, New York-based Massive launched its video game advertising network, which allows advertisers to purchase in-game ads across a range of publishers' titles participating in the network. "Video games have become a major component of our media environment, every bit as vital as television," said Massive CEO Mitch Davis. "Today, Massive and Nielsen are drawing another connection line between videogame advertising and effectiveness, creating more tools for brand marketers by providing real audience measurement in this growing and critical new advertising medium." Nielsen and Massive will jointly develop the service during a beta period over the next several months, and expect to release their first video game advertising report in the second quarter of 2005.
tags: Deals | Nielsen | Massive Inc. | Video Game Ad Measurement |