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Massive Incorporated

Microsoft's Massive to Serve Game Ads for Activision Blizzard

Authored by Mark Hefflinger on December 3, 2008 - 1:32pm.

New York - Microsoft's (NASD: MSFT) Massive Inc. in-game advertising unit on Wednesday announced a multi-year deal to serve ads within 18 of Activision Blizzard's (NASD: ATVI) titles, as well as on the company's various websites and Battle.net online game service. The deal includes the territories of the U.S., Canada, Europe, South Korea and Australia. Massive also said it partnered with Integri to manage Web-based ads for Activision Blizzard, whose titles include "Guitar Hero" and "World of Warcraft."

tags: Games | Advertising | Microsoft | In-Game Ads | Massive Incorporated | Activision Blizzard |

Massive Incorporated Launches In-Game Advertising Network

Authored by Mark Hefflinger on October 18, 2004 - 9:42am.
New York -- Massive Incorporated, developer of an in-game video game advertising network, on Monday announced the launch of its network targeting the lucrative audience of 18-34 year old males. The company's network enables advertisers including RealNetworks to deliver ads that are embedded into popular online game titles in real-time, from publishers including Vivendi Universal Games, Ubisoft and Legacy Interactive. The service allows advertisers to target according to consumer demography, title genre, behavioral data, day part and other dimensions. Massive said at launch its ad network includes 15 game titles and reaches a weekly audience of close to two million young men.
tags: Launches | In-Game Advertising | Massive Incorporated |