MattelDMW Vlog: Jeff Gomez on Creating Transmedia ExperiencesAuthored by Jay Baage on July 11, 2009 - 10:36am.
Los Angeles - Jeff Gomez, CEO, Starlight Runner Entertainment, is an expert at transmedia storytelling, incubating new entertainment properties, strategic planning and production for cross-platform implementation. He has worked on Disney's Pirates of the Caribbean, Microsoft's Halo, James Cameron's Avatar, Hasbro's Transformers, Mattel's Hot Wheels and Coca-Cola's Happiness Factory. In this exclusive DMW interview at the Nordic Lounge during E 3 Expo, he explains what a transmedia experience is and how these new experiences will transform the entertainment business, both from a creative and a business perspective. tags: Games | Microsoft | Movies | Hasbro | Film | Mattel | Digital Media Wire | Transformers | James Cameron | Halo | Transmedia | Avatar | Nordic Game | Jeff Gomez | Hot Wheels |
Mattel Gets "Scrabulous" Pulled From Facebook OverseasAuthored by Mark Hefflinger on August 25, 2008 - 11:50am.
tags: Games | Law | Lawsuits | Social Networking | Copyright | Hasbro | Mattel | Scrabble | Trademarks | Scrabulous |
Mattel Debuts Paid Version of BarbieGirls.com Virtual WorldAuthored by Mark Hefflinger on June 9, 2008 - 12:21pm.
El Segundo, Calif. - Toymaker Mattel (NYSE: MAT) on Monday introduced a new subscription-based version of its BarbieGirls.com virtual world, "Barbie Girls V.I.P.," which will cost $5.99 per month and offer "a world four times larger than its original size, with new locations to explore, new games and new experiences throughout the site." In addition, V.I.P. members will exclusively be able to purchase members-only fashions, furniture and room décor, and pet accessories. Mattel Asks Facebook to Remove Online "Scrabble" Knock-offAuthored by Mark Hefflinger on January 16, 2008 - 10:14am.
London - Toymaker Mattel (NYSE: MAT), which owns the rights to the board game Scrabble outside of North America, has asked the online social network Facebook to remove an online knock-off called "Scrabulous" from its site, Reuters reports. THQ to Publish Games Based on Mattel's American Girl PropertiesAuthored by Mark Hefflinger on October 11, 2007 - 12:14pm.
Agoura Hills, Calif. - Video game publisher THQ announced on Thursday a partnership with toymaker Mattel's American Girl division, to publish games based on the company's line of dolls and books. The first title, "Julie Saves the Eagles" for PC, has already shipped to retailers, and several more titles for PC and Nintendo DS are in the works. Mattel: BarbieGirls.com Virtual World Hits 4 Million UsersAuthored by Mark Hefflinger on August 8, 2007 - 4:15pm.
El Segundo, Calif. - Toymaker Mattel said on Wednesday that its BarbieGirls.com virtual world for kids has now surpassed 4 million registered users, within three months of its launch. This week the company will also ship the Barbie Girl, a $59 MP3 player that doubles as a fashion doll and USB key that unlocks additional content on BarbieGirls.com. Mattel also plans next week to launch Barbie Girls websites in five additional languages, including French, Spanish, Italian, German and Portuguese. RealNetworks to Develop Casual Games for Mattel, Lifetime TelevisionAuthored by Mark Hefflinger on July 17, 2007 - 1:28pm.
Seattle - RealNetworks announced on Tuesday that it has signed a multi-year deal with toymaker Mattel, to develop, publish and distribute PC and online game versions of its "Scrabble," "UNO" and other titles. Seattle-based RealNetworks said the first titles under the deal are set for release in mid-2008. Separately, RealNetworks said it signed a deal with Lifetime Television, to create a series of downloadable casual games targeting the female-dominated audiences of both the network and the company's RealArcade game service. The network will promote the Lifetime Presents game series on-air, while RealNetworks will run video ads for Lifetime programming within the games. The first title in the series will be "Sally's Salon," set to launch next week. Mattel Debuts Barbie MP3 Player, Virtual World for GirlsAuthored by Mark Hefflinger on April 27, 2007 - 12:55pm.
New York - Toymaker Mattel on Friday introduced a Barbie-branded MP3 player, and the launch of a virtual world for young girls, called Barbie Girls. DirecTV Launches Interactive TV Casual Games ChannelAuthored by Mark Hefflinger on February 14, 2007 - 4:45pm.
El Segundo, Calif. - Satellite TV provider DirecTV on Wednesday announced the launch of Game Lounge, an interactive TV casual games channel. tags: Games | TV | DirecTV | Nickelodeon | FUN Technologies | Mattel | Interactive TV | Game Lounge |
Morning Links: July 20, 2006Authored by Robert Spears on July 20, 2006 - 2:34am.
LATimes: Mattel Unveils Hyperscan, Preteen Game Console Reuters: Sirius Stops Production of Some Radios Reuters: Yahoo, Motorola to Feature Web Services on Phones Bloomberg: Televisa Sues Univision for Internet Rights USAToday: Pod Keeps on Giving: Apple Profit Up 48% WSJ: The Latest in Fantasy Sports: Fishing WSJ: Television's New Joy of Text Voting WSJ: The Marketing Lifeblood of Online Porn NYTimes: The Latest on On-Demand, Personal Book Publishing Activision Gets License to Publish Games Based on Mattel's BarbieAuthored by dmw on May 23, 2006 - 6:55pm.
Santa Monica, Calif. - Activision Publishing announced on Tuesday that it has signed a multi-year agreement with toymaker Mattel, giving it the exclusive worldwide distribution rights to new video games based on Mattel's Barbie brand. Santa Monica, Calif.-based Activision plans to publish a total of five Barbie games in the fall. Barbie video games have to date sold more than 15 million units.
Warner Bros., Mattel Team on "Batman" Interactive TV Series and Toy LineAuthored by Mark Hefflinger on February 11, 2004 - 9:19am.
El Segundo, Calif. -- Warner Bros. Consumer Products announced on Wednesday that it has partnered with toymaker Mattel to create a line of action figures and toys that can receive special signals directly from a TV broadcast that unlock new capabilities in the toys and provide more information about the show and its characters. The companies will use the recently announced Warner animated series "The Batman" to transmit the encoded data -- consisting of graphics, storyline components, gadgets and other features -- to Mattel's new Batwave line of interactive TV toys. St. Louis-based VEIL Interactive Technologies (Video Encoded Invisible Light) will provide the wireless interactive TV delivery technology, which transmits an invisible data stream embedded in the video picture that is transmitted to and received by the toys. The interactive TV toys will begin selling when "The Batman" debuts on the Kids' WB network this fall, and also later on Cartoon Network.
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