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Buzz Watch: Beware of Pre-buzz Buzz

Authored by Jay Baage on July 19, 2006 - 10:34am.
Studio60   Check out this great article in Wednesday's LA Times about how the Internet has given people access to Big Media content before it is even in production. This kind of "pre-buzz" buzz, that the media companies do not control, is changing the dynamics of selling for example new network TV shows to advertisers. LA Times tells the story of pre-buzz buzz for NBC's much anticipated "Studio 60 on the Sunset Strip" starring Matthew Perry from "Friends" as well as Bradley Whitford and Amanda Peet.
tags: Internet | Marketing | TV | NBC | Buzz | Matthew Perry | Bradley Whiford |