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Music Magazine Blender to Go Online-Only

Authored by Mark Hefflinger on March 26, 2009 - 12:51pm.
Los Angeles - Alpha Media Group has decided to shutter the print version of music magazine Blender in favor of an online-only edition, in a move that will see the company lay off about 30 employees from the magazine, PaidContent reported. The company has also combined the print and digital editorial teams at its Maxim men's magainze.

tags: Magazines | Layoffs | Publishing | Maxim | Alpha Media Group | Blender Magazine |

Delivery Agent to Power Online Store for Maxim Magazine

Authored by Mark Hefflinger on December 4, 2006 - 3:29pm.
New York - Delivery Agent said on Monday that it has signed a multi-year agreement to create an e-commerce site for Dennis Publishing's Maxim magazine. The Shop.Maxim site will feature products that appear in Maxim magazine, as well as an assortment of products and gear for 18-34 year-old men.
tags: Online Publishing | Commerce | Magazines | Retail | Delivery Agent | Maxim |

Buzz Watch: Maxim Opens… (wait for it) Steak Houses!

Authored by Jay Baage on October 26, 2006 - 10:49am.
Maxim Cover - Jennifer Love HewittMaxim, the men's magazine famous for featuring sexy women wants to extend its brand to another kind of flesh - a chain of about 15 steak restaurants - Maxim Prime. ”It will not be about overeating, it will be about the social experience of dining," says Stephen Colvin, chief executive of privately owned Dennis Publishing, the magazine's parent company.

Usually, when a magazine wants to boost its bottom line, it does it through licensing new ventures, usually in the Internet space. Progressive Dennis publishing recently announced such a move with the launch of Monkey Magazine. Read more about it in my article about coffee table porn here. Now, Dennis Publishing takes a more unexpected move in opening the steak houses together with financier Jeffrey Chodorow's China Grill Management.
tags: Marketing | Brands | Magazines | Publishing | Buzz watch | Maxim | Jay | Restaurants |

Weekend Read: Coffee Table Porn for the Next Generation of Playboys

Authored by Jay Baage on October 14, 2006 - 8:44am.
Adult entertainment magazines are something that people usually keep hidden away. Now publishers are trying to rebrand them into products that you can proudly display on your coffee table or on your computer desktop. Will it work? The publishers of Penthouse and Monkey think so. Now the question is, can Playboy respond to remain the king of men’s publishing, or is it too late?
tags: Internet | Video | Online Publishing | TV | Adult | Playboy | Magazines | Entertainment | Maxim | Jay | NOOF |

Airborne Extends Mobile Content Deal with Maxim Magazine

Authored by Mark Hefflinger on September 11, 2006 - 1:09pm.
Montreal - Mobile entertainment publisher Airborne Entertainment announced on Monday that it has extended an agreement with Dennis Digital, a unit of Maxim magazine publisher Dennis Publishing. Montreal-based Airborne said over 5.8 million units of Maxim mobile products were sold in 2005. The expanded agreement includes new mobile games, and additional personalization, messaging and other products for Dennis Publishing's Blender and Stuff magazines.
tags: Mobile | Online Publishing | Mobile Deals | Airborne | Publishing | Maxim |