Palo Alto, Calif. - Gigya, a developer of technology for distributing, tracking and analyzing widgets, said on Monday that it has raised $9.5 million in its second round of funding, led by Mayfield Fund.

New York - The Rubicon Project, a provider of online ad network services for publishers, announced on Monday that it has raised $15 million in its second round of venture capital financing, led by Mayfield Fund.

San Francisco - PlayFirst, a publisher of casual video games, announced on Wednesday that it has raised $16.5 million in its third round of financing, led by DCM.

San Francisco - Consorte Media, a provider of online marketing services for the Hispanic market, announced on Monday that it has raised $7 million in its second round of venture capital financing, led by new investor Sutter Hill Ventures.

New York - BlackArrow, a provider of multiplatform ad management for viewer-controlled video, has raised $12 million in its second round of venture capital financing.

Santa Monica, Calif. - DECA, a digital entertainment studio that aims to identify, develop, finance and market potential online entertainment properties, announced on Thursday that it has raised $5 million in first round funding, from Mayfield Fund, General Catalyst Partners and Atomico Investments.

Santa Monica, Calif. - Digital Entertainment Corporation of America, a Santa Monica, Calif.-based digital entertainment studio, has raised $2.5 million of a $5 million first round of venture capital financing, PEHub.com reported, citing a regulatory filing.

San Mateo, Calif. - Wize, a San Mateo, Calif.-based start-up that compiles user-generated and expert product reviews and ranks them using a scoring algorithm, announced on Monday that it has raised $4 million in its first round of venture capital financing, from the Mayfield Fund and Bessemer Venture Partners.