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N.Y. Times: Disney to Distribute Media Players in McDonald's Happy Meals

Authored by Mark Hefflinger on December 12, 2005 - 2:56am.
New York - The New York Times on Monday reported on Disney's plans to offer portable media players in McDonald's Happy Meals, as detailed in a recent patent application. Customers could then download segments of movies, cartoons or games over Wi-Fi within the restaurants to the media players. "The reward for eating at a restaurant, for example, could be the automatic downloading of a segment of a movie or the like, or a short animated clip or cartoon," according to the patent application. Since 2003, McDonald's has installed Wi-Fi Internet access points in 6,200 of its restaurants worldwide.
tags: Deals | Disney | N.Y. Times | McDonald | Happy Meals | Media Players |

McDonald's to Offer Free Song Downloads from Sony Connect Store

Authored by Mark Hefflinger on June 2, 2004 - 3:26pm.
London -- Fast food restaurant chain McDonald's has partnered with Sony Music on a promotion to offer free music downloads from Sony's new online music store, The Financial Times reported. Free downloads would be included when McDonald's customers purchase the restaurant's signature Big Mac sandwich. Sony launched its Connect online music store last month, to compete with rival services from Apple, Napster and others. Similar promotions have seen Napster downloads offered by Heineken and Energizer, and Apple offering songs on bottles of Coca-Cola.
tags: McDonald | Free Music Downloads | Sony Connect Store |

Report: McDonald's to Promote Sony's Music Download Store

Authored by Mark Hefflinger on March 22, 2004 - 4:53am.
Los Angeles -- The Los Angeles Times reported on Monday that Sony is looking to partner with fast food chain McDonald's to market its new music download store, Sony Connect. McDonald's customers would receive free song downloads from Sony Connect, while Sony would benefit from an estimated $30 million campaign from McDonald's to promote the service and giveaway, sources told The Times. Sony also has a deal in place with United Airlines to allow frequent fliers to exchange their miles for song downloads when Connect launches in the spring. The McDonald's deal parallels an ongoing partnership between Apple's iTunes Store and Pepsi, which is offering free iTunes downloads on soft drink bottle caps.
tags: Downloads | Music | Sony | Reports | McDonald |