MECCA

MECCA: Movie Cell Phones? Don't Believe the Hype

Authored by Jay Baage on September 11, 2006 - 4:39pm.

One of the more interesting sessions in the afternoon had four experts presenting their visions for the future of mobile entertainment. There was no consensus as to the most urgent question of which method of paying for mobile content that will prevail. However, the panelists were in total agreement that video is the next killer application for mobile and that it will not just be short clips that will sell, but movies and longer forms of programming as well.

MECCA: Who Will Be the First Band to Break on Mobile?

Authored by Jay Baage on September 11, 2006 - 11:04am.

From left - Jeff Jampol, Manager, The Doors; Ray Manzarek, keyboardist, The Doors; Tamara Conniff,
Executive Editor, Billboard

An interesting question was posed in a session called “The Producers” at MECCA this morning: Can you break a band on mobile alone? You have seen bands like the British sensation “The Arctic Monkeys” get signed after having gathered a major following almost exclusively online. Now, can you gather that kind of buzz by marketing a band using just cell phones? The answer is probably.