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Media Consumption

OPA President on Advertising & Media Consumption

Authored by Robert Spears on June 7, 2006 - 9:26am.
"Industry data shows that the Web takes up between 20 and 25 percent of consumers' overall media time, but attracts about 8 percent of advertising dollars. While advertisers have been steadily moving to the Web in recent years, this research indicates the shift should be on a much faster pace."

— Pam Horan
President, Online Publishing Association

[Source: OPA, June 6, 2006]
tags: Internet | Marketing | Advertising | Online Publishing | Reports | Metrics | Media Consumption |

Survey: Web is Top Daytime Media, No. 2 at Home

Authored by Mark Hefflinger on June 6, 2006 - 2:09pm.
New York - The Web dominates media users' workday, and is also the second most-popular form of media at home, according to a survey conducted by Ball State University's Center for Media Design for the Online Publishers Association.
tags: Internet | Marketing | Advertising | Metrics | Media Consumption | Surveys | Ball State | OPA |

Report: Consumer Adoption of New Media to Boost Media Revenues

Authored by dmw on April 11, 2006 - 1:03pm.
Monterey, Calif. - Consumer adoption of new media technologies will significantly boost media revenues in 2006 and beyond, with the online ad market projected to grow from $14.5 billion in revenue this year to $33.4 billion by 2016, according to a report from market research firm Kagan Research. In addition to the 8.7% compound annual growth rate forecasted for online ad revenue, the firm also predicts gains in the wireless data and satellite radio industries. Wireless data services -- which include mobile song and ringtone downloads, and mobile TV -- will grow from $8.4 billion and 7% of total wireless service revenue in 2005, to $46.6 billion and 24% of all wireless revenue by 2014. For satellite radio, Kagan estimates that the cost for XM and Sirius to acquire new subscribers will drop from $95 per subscriber in 2005, to $49 in 2010 and $37 by 2014. "The survivors will be the ones who figure out how to embrace the new and bring their media into the digital age," said Kagan senior analyst Deana Myers.
tags: Pricing | Marketing | Reports | Metrics | Consumers | Media Consumption |