Media Rating Council

Nielsen/NetRatings, comScore Agree to Audits of Website Rating Methods

Authored by Mark Hefflinger on May 24, 2007 - 12:03pm.

New York - The Interactive Advertising Bureau (IAB) has announced that an industry dispute over the accuracy of website ratings from dueling providers comScore and Nielsen/NetRatings is in the process of being resolved, as both companies have acquiesced to its request they submit to third-party audits.