Medialets

New York Times Now Serving Interactive Ads on iPhone App

Authored by Mark Hefflinger on August 24, 2009 - 12:49pm.

New York - The New York Times (NYSE: NYT) has begun incorporating interactive ads into its application for Apple's (NASD: AAPL) iPhone and iPod touch, Silicon Alley Insider reported. Powered by Medialets, the ads may prompt a user to touch different portions of the screen to be led to additional marketing information, but must be clicked on in order to close them and proceed to Times content.

Medialets Lands $4 Million for Mobile Analytics, Ad Platform

Authored by Mark Hefflinger on May 12, 2009 - 6:27am.

New York - Medialets, a provider of analytics and ad technology for mobile applications, announced on Tuesday that it has closed a $4 million first round of venture capital financing, led by Foundry Group.