Medialink

MLB Signs With Teletrax; Details World Series of Fantasy Baseball

Authored by Mark Hefflinger on October 2, 2007 - 12:49pm.

New York - Major League Baseball on Tuesday announced that it will test Medialink's Teletrax digital watermarking service to monitor usage of its postseason game video by broadcasters. In addition to tracking potential unauthorized uses, the service will be able to track the visibility of sponsors' logos during telecasts, and report back on impressions. Separately, MLB.com said on Tuesday that it will host the first-ever World Series of Fantasy Baseball, which will pit the season champions from MLB.com, CBSSports.com, ESPN.com and SportingNews.com in a postseason tournament.

Medialink Taps Brightcove to Distribute Corporate Videos

Authored by Mark Hefflinger on January 23, 2007 - 1:43pm.

New York - Medialink, a provider of global TV tracking and news and marketing media strategies, said on Tuesday that it has signed with Brightcove to distribute and syndicate video for its clients across the Web. Medialink will use Brightcove's Internet TV platform to distribute informational video clips produced for corporations and organizations.

tags: TV | Brightcove | Medialink |

Broadcast Video Watermarking Firm Medialink Raises $5 Million

Authored by Mark Hefflinger on November 9, 2004 - 7:49am.
New York -- Medialink Worldwide, a provider of digital video watermarking technology for broadcasters through its Teletrax unit, announced on Tuesday that it has raised $5 million through the private placement of securities with unnamed institutional investors. Teletrax, used by ABC, NBC News, Reuters Television and others, embeds video watermarks into programming that can then be monitored to generate broadcast tracking reports. The service was launched two years ago using patented technology from Philips and Digimarc. In addition to supporting the development of Teletrax, the net proceeds will be used for working capital and to reduce bank borrowings.
tags: VC | Video | Broadcast | Medialink |