MediaPost

How Brands Participate in the Conversation at OMMA East

Authored by Rohit Bhargava on September 27, 2006 - 9:11am.

For the last two days, as most interactive marketers know, there have been two dueling interactive marketing conferences taking place in downtown NY about 5 minutes apart from one another. The OMMA East event, sponsored by MediaPost and the Mixx Expo 2.6 event sponsored by IAB this year decided to choose the exact same days to hold their events rather than overlapping or separating as they have done in the past. The result was many folks attending one event holding a bag from the other, many with two different name badges hanging around their necks and lots of conversation about what was at each event between marketers.