Mekanism

MTV Games, Harmonix Tap Mekanism for "Rockband" Social Network

Authored by Mark Hefflinger on October 26, 2007 - 12:26pm.

New York - Viacom's MTV Games and its Harmonix Music studio have partnered with Mekanism to create an online social network for their upcoming "Rockband" music-themed game. Rockband.com will feature virtual band pages, classifieds, leaderboards and other typical social network features. "Rockband" is slated for release on Nov. 20 for PlayStation 3 and Xbox 360; the title is similar to "Guitar Hero," but includes voice and percussion accessories in addition to guitar.

Millennials Conference: YouTube, MySpace, Others Discuss Buzz in 2007

Authored by Scott Goldberg on April 18, 2007 - 11:08am.

From the Millennials Conference: Suzie Reider, head of advertising for YouTube, and J Scavo, GM of MySpace Records, sat on a panel today called “The New Mass Market of One: How to Build Buzz & Awareness with Social Networks, MMOGs, and Virtual Worlds.” Representing the virtual world category was Habbo Hotel’s Teemu Huuhtanen and Stardoll’s Mattias Miksche, and from the advertising and marketing world, Tommy Means of Mekanism.