MicroSharing

MicroSharing: Inside the One Trend Most Marketers Are Ignoring

Authored by Rohit Bhargava on January 23, 2008 - 12:35pm.

Not everyone is a content creator. Open up any report of statistics on social media, and you will usually see some standard ratio of content consumers to content creators that typically ranges from 1 in 10, or less. This means, on average, that in most communities less than 10% of the individuals in that community are creating content. This post is about the biggest myth many people believe about the other 90%.