Home

Microsoft TV

Integration With Online Video Search And Discovery is Critical to Advertisers

Authored by Paul Sweeting on March 25, 2008 - 7:02am.
From Future of Television Forum West "The killer video app," according to Veoh CEO Steve Mitgang, "will be an intelligent piece of software that creates a mode-sensitive, personalized [electronics program guide]," so that people can find content they're interested in amid the flood of video moving online. Speaking at Digital Media Wire's Future of Television conference in LA Monday, Mitgang and other panelists focused on the problem of search and discovery of video online and across platforms.
tags: Video | Marketing | Advertising | TV | Veoh | Imeem | Steve Mitgang | Future of Television West 2008 | Microsoft TV |