Millennial Conference

When it Comes to Music Piracy, Millennials (Sort of) Get it

Authored by Scott Goldberg on April 12, 2007 - 3:36pm.

The RIAA claims that its discount settlement system for students suspected of illegally sharing music online is working. What exactly “working” means, we have no idea. One thing I’ve gathered from our documentary about the Millennial Generation, however, is that although kids are more aware of the consequences of illegal file sharing today than they were, say, 2 years ago, the most common answer to the question “How do you get your music?” is “No comment.”

Analysis: Fame Might be the Biggest Motivator for Millennials

Authored by Scott Goldberg on March 19, 2007 - 10:37am.

As part of our upcoming Millennials Conference April 18th in LA we’re putting together a documentary about the generation loosely defined as ages 15-25 with Victorhouse Films. We’ve noticed an interesting trend in our interview subjects, one that I’ve increasingly noticed in advertising as well: Millennials might be more motivated by fame than any preceding generation, and it’s not difficult to understand why. It's just a click away.