Millennials Conference

Music Stardom Sure Ain’t What it Used to Be

Authored by Scott Goldberg on April 25, 2007 - 11:57am.

At The Millennials Conference last week an attendee texted a comment to our Mozes screen during the music panel that said, “In the future, musicians will make as much money as potters.” It offered an interesting juxtaposition to a group of industry executives discussing the ways they’re making – and will continue to make – money in the New Media age. The image stuck: Musicians as potters. It doesn’t quite fit…but then again, it’s easy to understand.

tags: Internet | Radio | Music | Millennials Conference |

Our Millennials Documentary, Produced by Victorhouse Films...

Authored by dmw on April 20, 2007 - 4:43pm.

tags: Millennials | VictorHouse Films | Millennials Conference |

Pictures From The Millennials Conference

Authored by Jay Baage on April 20, 2007 - 2:47pm.

Photo: Alen Lin

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tags: Internet | Marketing | Millennials Conference | Alen Lin |

Millennials Conference: Two Recaps of the Event

Authored by Rohit Bhargava on April 19, 2007 - 1:38pm.

Yesterday I moderated a panel on user generated content at the Millennials Conference put on by my friends at Digital Media Wire, an event that featured many brands, thinkers and even millennials themselves talking about media and marketing to this new generation of young people.

Millennials Conference: What are 18-24 Year Olds Doing Online?

Authored by LeeAnn Prescott on April 19, 2007 - 1:08pm.

Yesterday I spoke at the the Millennials Conference in Los Angeles. I talked about some websites that have a high concentration of users in the 18-24 age group, and are enabling users to share content beyond the usual activities on social networking sites. 18-24 year-olds make up 19% of the adult online population, and based upon their website preferences, are much more interested in creating and sharing content than the average online user.

Millennials Conference: “Cool” is Out…So what’s In?

Authored by Scott Goldberg on April 18, 2007 - 2:06pm.

From the Millennials Conference: The four-letter word of the day was “cool.” In the first session, Brian Marr, managing director of The Wexley School for Girls, a marketing agency, made it known: Saying something is cool is the quickest way to make it uncool for today’s generation.

tags: Buzz | Millennials Conference | Brian Marr | Wexley School for Girls |

Millennials Conference: Stardoll To Start Selling Virtual Clothes From Major Fashion Brands

Authored by Jay Baage on April 18, 2007 - 1:24pm.

From The Millennials Conference: Stardoll, the virtual doll community, today sell their own 12 brand of virtual doll clothes to its 6 million members. The company’s CEO Mattias Miksche told the audience that the next step is to introduce virtual clothes from established fashion brands.

Millennials Conference: YouTube, MySpace, Others Discuss Buzz in 2007

Authored by Scott Goldberg on April 18, 2007 - 11:08am.

From the Millennials Conference: Suzie Reider, head of advertising for YouTube, and J Scavo, GM of MySpace Records, sat on a panel today called “The New Mass Market of One: How to Build Buzz & Awareness with Social Networks, MMOGs, and Virtual Worlds.” Representing the virtual world category was Habbo Hotel’s Teemu Huuhtanen and Stardoll’s Mattias Miksche, and from the advertising and marketing world, Tommy Means of Mekanism.

How Much Time Do Millennials Spend on MySpace & Facebook?

Authored by Scott Goldberg on March 12, 2007 - 12:17pm.

As part of DMW’s Millennials Conference April 18th we’re making a documentary about the Millennial generation (roughly defined as age 15-25) with Victorhouse Films. We made UCLA our first stop for interviews, partially because the conference will be on its campus, and partially because its students, located in LA, are among the most exposed to digital media. As a disclaimer, I am not, nor have I ever been, a MySpace or Facebook user. And what I found in our student interviews is that never, in my life, have I been so out of touch with a pop culture phenomenon.