MindArk

N.Y. Times: Online Game "Entropia Universe" Launches Real-World ATM Cards

Authored by dmw on May 2, 2006 - 10:12am.
New York - The New York Times on Tuesday reported on a new feature in the online game "Entropia Universe" that will let players withdraw cash from real-world ATM machines, which will draw on virtual currency stored in their online game accounts. Launched in 2003 by Sweden-based developer MindArk, the game counts 250,000 players who generated an estimated $165 million in total economic activity within the game last year. "We want this game to be a full second reality," MindArk CEO Jan Welter told The Times. "We want you to be able to have fun, make friends, make a business, enjoy music and art and do it in our game. The ATM card is a big step toward bringing people into our world because they can have comfort that they can access their virtual funds immediately."