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U.K. Rules Activision TV Ads With Pre-Rendered Graphics "Misleading"

Authored by Mark Hefflinger on February 22, 2006 - 5:25am.
London - The U.K. Advertising Standards Authority (ASA) has ruled that TV ads for Activision video games misled consumers, because game graphics contained in the ads were pre-rendered and of higher quality than graphics found in the actual games, GamesIndustry.biz reported. The ASA ordered Activision to change ads for "Call of Duty 2" and "CoD2: Big Red One," in a finding that could have wider implications for the industry standard practice. The restriction is similar to guidelines enacted for U.S. toy commercials, which may no longer use stop-motion techniques to create the illusion that dolls or action figures are moving on their own.
tags: TV | U.K | Misleading | Graphics | Pre-Rendered |