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MobiTV mixTV Service Combines Free, Subscription Mobile TV

Authored by Mark Hefflinger on April 20, 2009 - 11:17am.
Emeryville, Calif. - Mobile TV distributor MobiTV on Monday announced a new service, mixTV, that aims to combine free mobile TV content with a subscription-based, 7-day window of on-demand programming. The company said that the service will support interactivity, audience measurement and dynamic ad insertion via mobile broadcast, or on-demand content over existing wireless networks. The announcement coincides with news that Washington, D.C. will be the first U.S. city to get free mobile TV broadcasts.

tags: Mobile | TV | MobiTV | MiXTV |

Games Firm Zone4Play Acquires Interactive TV Developer MiXTV

Authored by Mark Hefflinger on March 11, 2005 - 3:49am.
Wilmington, Del. -- Zone4Play, a developer of games for interactive TV and other platforms, announced on Friday that it has acquired the outstanding minority interest in MiXTV, a developer of text message-based interactive TV applications. Zone4Play has now completed a full acquisition of the company from Israel-based NetFun Ltd., with whom it founded the company in June 2004. Under the deal, Delaware-based Zone4Play will acquire rights to MiXTV's broadcast SMS-TV interactive fixed-odds betting channel, which will launch on The Poker Channel next month. Zone4Play added that MiXTV is also in negotiations to sign additional broadcast carriage agreements in the U.K.
tags: Deals | Zone4Play | MiXTV |