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Lessons Learned from a Day with CBS March Madness on Demand

Authored by Scott Goldberg on March 15, 2007 - 2:08pm.
CBS March Madness on Demand Mark this day, March 15, 2007, the first day of the NCAA Men's College Basketball tournament, in the history books.  I gave CBS’s March Madness on Demand (MMOD) a long look today, and I’ll be the first to say it: Thank you, CBS!  I can’t remember a free internet application that surpassed all hopes and delivered beyond expectations quite so much.  Actually, scratch that.  I can’t remember anything free that gave the goods as well as MMOD.
tags: Marketing | Advertising | CBS | On Demand | Scott Goldberg | MMOD |