Mobile Ad

Mobile Ad Technology Provider TXT4 Raises $2.2 Million

Authored by Mark Hefflinger on March 28, 2006 - 10:34am.

Oxford, England - TXT4 Ltd., a London-based provider of mobile response technology to advertisers, announced that it has raised $2.2 million in venture capital financing. TXT4 provides software to manage advertising response using text messaging. Oxford Capital Partners and Noble Fund Managers led the round. TXT4 said it would use the investment to grow sales and marketing and increase technical resources. The latest cash injection follows a £250,000 investment by The Capital Fund last December. TXT4 has offices in Australia, France, Germany and Ireland.

Mobile Ad Software Firm Third Screen Media Raises $5 Million

Authored by Mark Hefflinger on February 21, 2006 - 6:42am.

Boston - Third Screen Media, a Boston-based provider of mobile advertising and marketing software, has raised $5 million in its second round of venture capital, led by TD Capital Ventures, with additional funding by Blue Chip Venture Co. Founded in 2002, Third Screen Media offers technology for advertising on mobile phones and wireless devices, including analytical tools and publisher inventory management. Its customers and partners include USA TODAY, MasterCard, Dunkin Donuts, MSN, Sprint and some large advertising agencies.